While it's still fresh...planning/ideas/comments on BerserkerDay IX (2018)

Warm up your credit cards and come on in, as here is where you will find all the BerserkerDay offers - open to EVERYONE who loves wine. Apologize to your spouse or significant other ahead of time. Offers are posted in groups of 10-12 every 30 minutes - Auctions preview at 9:00 am PST
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Todd F r e n c h
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#1 Post by Todd F r e n c h » February 1st, 2017, 11:51 am

I'm BARELY out of the weeds from BerserkerDay VIII, then caught a head cold on Sunday to help me focus ever-so-well, but it's time to chat about NEXT BerserkerDay, which will be IX (the 9th)...and after that, amazingly, the 10th! BerserkerDay X, or, as I'll call it, BDX, which makes BerserkerDay IX BDIX! Sweet, we have acronyms! #bdix

My notes, comments, and I ask for yours as well, of course.

First of all, I think the Newbie threads were universally a HUGE hit. I definitely plan to do that next year. Because we covered Freshmen and Sophomores this year, next will be JUST Freshmen, probably, just the 'first year' offers, and again, just wineries.

I think the group launches were good, better than the one-every-5-minutes option, as well as the 'free-for-all' thereafter, so it captures both a more organized option, highlighting launch groups, but also the madness of 'regular' threads which get bumped based on popularity. To me, that provided something for everybody, but invite your feedback nonetheless.

I'd like to see about getting group buys together - wineries from a certain region getting together to make BerserkerDay Sampler Pack Cases, which ship together. That would be tremendous, but the issue is likely to be financial - how do the wineries divide the money, who collects it, etc? We could have several - even many of them - but would have to figure out logistics carefully.

Timing seemed to work pretty well to me - 7:30 - 11:30 am PST, with auctions noon to 8pm, groups launched in 30 minute increments.

I turned down several last minute folks on BerserkerDay to keep things clean, and limited the number to some extent, so we aren't overwhelmed with offers, thus making folks lose out easily if they don't do everything right.

That's about it for me...feel free to give me your thoughts/suggestions either here (preferred, so we can all discuss) or privately via PM
Apparently I'm lazy, have a narrow agenda, and offer little in the way of content and substance (RMP) (and have a "penchant for gossip" -KBI)

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#2 Post by Michael Martin » February 1st, 2017, 12:37 pm

The newbie threads were great, but without stifling creativity, I wonder if there can be more form to the descriptions. I found myself in some cases reading lots only to reach the end and wonder "what kind of wines do they make?" Then having to go to their website to find out.
Maybe having a suggested outline that they follow to address the pertinent details.

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#3 Post by Bud Carey » February 1st, 2017, 12:39 pm

Great job as usual, Todd. Thanks for making it happen!!!
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#4 Post by Andy G » February 1st, 2017, 12:57 pm

As someone brand new to both the forum and BD, I would actually love to see the newbie thread expanded to all participants (or perhaps a separate, parallel thread for returning participants).

Many of the repeats might be familiar to long time Berserkers, but for those of us who come in new to the forum even the long time BD participants are new to us.

Side note, on the whole I really enjoyed BD and am very happy to have discovered this forum and look forward to see all it has to offer over the next year!
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#5 Post by Drew Goin » February 1st, 2017, 1:18 pm

Congrats on the successful Berserker Day!!!

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#6 Post by Michael Martin » February 1st, 2017, 1:34 pm

I am also curious as to how successful it was for some of the newbies.

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#7 Post by Jim F » February 1st, 2017, 2:55 pm

Great event again. Can you tell us any kind of report out, e.g., volume, $, comparison to past years, etc, as relevant?

I like the idea of grouped offers, but yes, bet it would be a headache.

And FWIW, I wore my pin throughout.
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#8 Post by Todd F r e n c h » February 1st, 2017, 3:04 pm

Jim F wrote:Great event again. Can you tell us any kind of report out, e.g., volume, $, comparison to past years, etc, as relevant?

I like the idea of grouped offers, but yes, bet it would be a headache.

And FWIW, I wore my pin throughout.
No data - I took data one year in SOME detail, less detail the year after - it's very difficult to get data from wineries as it is truly private information (sales numbers, etc) and for sure not ALL are going to share it. The best year of feedback i received was about 70% reply rate, but I have no proof of whether or not the numbers are correct.

I know we have a wide array of results - from only a couple offers sold to WELL over 100 offers sold by other participants (not bottles...offers). I know we are well over $200k a year sold, as a few I hear from easily put the number over $100k in just a handful of participants (quite a few were in the $15-20k range for the event), and this year was no exception. If I could get accurate numbers, I'd venture $300k is fairly accurate a number, which is crazy. As with traffic and registered members, I expect each BerserkerDay is bigger than the one before. Some do well every year, some do better some years than others, a few don't have much luck, but I need to help them work on their offers and strategies to see what can be done.
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#9 Post by mseeber » February 1st, 2017, 3:29 pm

Great job Todd (and the rest of the crew)!!

My only comment/wish is there are several winemakers and winery reps that frequently contribute to the overall Berserker discourse, yet are absent on the big day. How can we as a community encourage their participation knowing they likely don't participate either because they:

A. Have no wine to sell (aka sold out well in advance of BD...futures offer maybe)
B. Berserkerday doesn't fit their business model (sell back vintages?)
C. Are too busy performing manual punch downs and what not (just leave the keys to cellar and we can let ourselves in [snort.gif] )

I'm sure the community could put together a list of wineries we'd love to see not only from the prime areas of CA/OR/WA but also those from the Finger Lakes, VA, Etc.

Again, great work on the newbies post as well as the block reveals, much appreciated!
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#10 Post by JesseC » February 1st, 2017, 3:42 pm

Agreed that the newbie threads and group launches were excellent, definitely well done Todd.

Group/syndicated sales would be very cool, especially since shipping prices will just continue to increase and that might encourage folks (myself included) to try a few extra new things with one shipping cost. I'm sure that if for example 3 wineries were to set up a shared case, they could work out what each of their share of the total price is ahead of time, and divide the total sales at the end of the day. Paypal or some other payment processor might even have a function to automatically dole out percentages, who knows.

Local group buys could be good to, i.e. wineries shipping several orders to one place to save on cost & effort. Could either be to a particular buyer who's collecting for several people, or maybe even a wine shop or storage facility. Would require the same 'trust' factor, but I've split BD purchases in the past with members I hadn't previously interacted with and haven't had issues.

Thanks again Todd!
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#11 Post by sdfruman » February 1st, 2017, 4:09 pm

Re-posting my response to Brig in the other thread to capture re social media: I mentioned this last year to Todd and had intended to do mentions on FB and Twitter like I did in previous years, but I had to step away for a few hours right in the midst of things. If we had a master list of FB and Twitter handles in order of release times I/we could get the word out as they went live.

Also, as a FYI to the newer folks, I usually do "research" by visiting wines from the previous year's purchases and also reviewing the offers to get an idea of what types of offers they may make. I also always have a list of "try next year" wineries that I just didn't get to and they go to the top of the buy list for the next BD. This can also help you do research on their websites, as it is rare for a participant to not come back once they've tasted the madness for themselves.

Thanks to Todd, Brig and the rest of the gang for another great BD!
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#12 Post by Scott Wi3gand » February 1st, 2017, 4:21 pm

I thought the group launches and pinned threads were great, I thought the newbie thread was even better, and I really think the idea of group offerings would be excellent (admittedly difficult to pull off unless someone purchased and assembled these packs ahead of time). The idea some have had for having a thread for returning offers is great also. I particularly liked the newbie offers that hyperlinked their newbie intro thread in their offer. This allows a winery to have a much more concise/clean offer page and leave the lengthy descriptions on the other thread to read if you wish.

I am glad you didn't group the offers into different threads and I found the setup for this year to be quite easy to navigate. I think the number of offers could easily be expanded with this same setup and maintain reasonable ordered chaos.

One thing I would like to have improved was to keep the launch schedule available for subscribers. I didn't even know it existed until someone mentioned it after it had been closed up on the 26th. Then on the 27th, I could access it anymore.

Thanks to everyone who makes BD possible and thank you for inviting our thoughts.

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#13 Post by Mark Y » February 1st, 2017, 4:23 pm

I think we should ensure sellers who sell the same item don't bash other sellers..
(i.e gabriel glass). That was rather distasteful. just my 2c.

Pinned threads - great! really saved the headache of not knowing what's happening when b/c threads kept moving around.

love it over all.. i finally ordered some Velveta sardines, and look forward to them!

For sellers - including free shipping is HUGE incentive. unless you're an established veteran of course.
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#14 Post by cjsavino » February 1st, 2017, 4:59 pm

If Nola is offering whole hams again I will need more advanced notice to convince the Mrs, about getting one.
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#15 Post by Merrill Lindquist » February 1st, 2017, 5:18 pm

Ok, perhaps I should keep my mouth shut, but why should I start now [wow.gif] ? I love what I do.

EMH had a very successful BerserkerDay. Not equaling last year (ok, that was completely nuts), but a good pair of days.

Some thoughts...Oh Merrill, why do you do this? (Someone on another wine board said, "Well, Merrill is Merrill." Okay....

I became a Berserker Business this year because some folks emailed me asking if they could purchase the day before. I also had new ordering software, which I thought was better-suited for a softer opening. And, sadly, I did not have my gorgeous daughter here to enjoy (and work) with me.

So, I am going to say some of stats are:

--perhaps 50% new customers. That is nice. Perhaps they will purchase new releases and will replace those who have enough wine, died (yes, it happens), decided they did not like my wine's profile, whatever.

--my "collector's corner" did well. That was a bottle each of 2006, 2007, 2008 for $320. Not cheap, but if you like the Black Cat, man, those are extremely good wines. It is a treat for me (and my friends) when I pull the cork on those babies.

--maybe 5% women? Maybe? But this falls in line with my general sales.

--Overlap. 2 of the 3 wines from last year's BerserkerDay were in this year's offering. Now, after this year, if I participate next year, the offer will be offered in some creative packages. Driven by inventory. So maybe some high end verticals of my Special Selections, or a mix of older vintages. Magnums? I don't know. I only produce what I grow (100% Cabernet - Cab is still king!) so you are not going to see any low prices in the teens, 20s, or below $65/bottle). I will equal release prices, but for my ever-faithful mailing list (who receive wines at the lowest price I ever offer), I will not undersell them. They are my bread and butter.

Shut up, Merrill.
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#16 Post by Dave H. » February 1st, 2017, 5:25 pm

I thought it was great, as usual, and the 10 at a time rollout worked great.
My only comments are from the selfish consumer perspective, and that is that I got California Pinot fatigue after awhile, and had a hard differentiating between producers I didn't know.
But that's a me problem.
I'd also love to see more Washington/Oregon/NY/imports, but BD could be nothing but California pinot and I'd still tune in eagerly every year.
Thanks for all that put effort into it.
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#17 Post by Merrill Lindquist » February 1st, 2017, 5:38 pm

Dave H. wrote:I thought it was great, as usual, and the 10 at a time rollout worked great.
My only comments are from the selfish consumer perspective, and that is that I got California Pinot fatigue after awhile, and had a hard differentiating between producers I didn't know.
But that's a me problem.
I'd also love to see more Washington/Oregon/NY/imports, but BD could be nothing but California pinot and I'd still tune in eagerly every year.
Thanks for all that put effort into it.
And your cat looks like my newly brought in feral, Peter Benjamin. Shhh...don't tell anyone I have a yellow cat. My other 2, of course, are BLACK. Petey was someone's cat in the past. Indications are feral at first, then had a home, then someone dumped him at my place.
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#18 Post by Jason S. » February 1st, 2017, 6:49 pm

As a newbie to both WB (I did lurk a bit in the past) and BD, I think it was great and participated in 7 offers. As noted above, it did feel very heavily Cali Pinot, which I'm personally fine with, but understand that others might not be. (And reserving comment for what this might say about the industry! Is Cali Pinot what people want, or is there a glut that has to be blown out at a discount like this?)

The UC Davis cellar was very cool and a highlight for me. I know it's asking a lot, but attracting something so interesting again would be great.

I think that the back vintages that some producers were offering was also very cool, and probably helps them as well. There are other wines that I bought that I won't touch (and likely won't re-purchase) until I taste them in 2-3 years, but, e.g., once the Arcadian Classics settle for a bit after delivery, I'll try them and be more likely to reorder soon.
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#19 Post by Freelon F Hunter » February 1st, 2017, 8:39 pm

I think having profiles on all the wineries and their wines, not just the newbies, would be great. Not sure if the other retailers should or would want to be included.

As a subscriber, I was a tad disappointed that only half the wines were available to purchase "the day before". Think that benefit was diluted too much, likely will opt out next year.

Enjoyed the event and the whirlwind, as always.

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#20 Post by fred o. » February 1st, 2017, 10:48 pm

as a newbie both to wine and the forum/many of the wineries, I think my first Berserker Day where I had a chance to purchase was a really fun experience. It's just a little overwhelming, with so many offers, so many wineries, so many clashing opinions...

A couple thoughts, from a newbie's perspective:

-I do agree that having grouped offers (e.g., Pinots from McMinnville, OR, or Humboldt County Pinots, or Santa Barbara Pinots, etc.) would be helpful in getting more wineries involved, and exposing more people to these wineries, if it could work logistically -- and I could see how that's challenging, obviously. There were times when I really wanted to try offerings from wineries that got a lot of praise on the board, but I had already ordered from other wineries within the same varietal/region and felt limited by budget/drinking capacity haha.

-I think it's hard for newbie wineries to get established, but from the perspective of a wine drinker/customer only, and not wine maker, I have to say that if push came to shove with a limited purchasing capacity, I tended to favor wineries where I recognized the name from posts on the board in other contexts. I truly value how Wine Berserkers is a community of people who love wine, and how I can learn so much from people with different perspectives, some with truly deep knowledge in different areas (Burgundy, Bordeaux, German wines, Champagne, Italians, Tom Hill and California lol). That's especially so with wine makers, who provide a crucial perspective on this board. For someone with a limited exposure to wine in general, the Berserker Day wines are all new to me, and if I have to choose, I'll go with the wine that at least I can learn more about through the board, and help continue that journey for me and others via this dialogue. This also applied to other things like the wine glasses and food purveyors, for example -- I appreciated seeing people like Chris Freemott contribute to this community as a whole, with sustained involvement over time.
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#21 Post by stewart lancaster » February 2nd, 2017, 7:31 am

I thought the format was well done. For me, I'm more of a modern style wine fan and enjoy zins, rhone blends, riesling, so the wines offered in my style were small but I still enjoyed reviewing the items and I purchased several. Finally, I was able to have shipments to PA!

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#22 Post by CraigE. » February 2nd, 2017, 7:58 am

Jason S. wrote:I think that the back vintages that some producers were offering was also very cool, and probably helps them as well. There are other wines that I bought that I won't touch (and likely won't re-purchase) until I taste them in 2-3 years, but, e.g., once the Arcadian Classics settle for a bit after delivery, I'll try them and be more likely to reorder soon.
I agree with Jason, back vintages are great since many of the current release wines I buy on BD won't be popped for a few years. Sellers could see better and faster attachment to mailing lists if us Berserkers pop and appreciate their stuff sooner rather than later. Just a thought to get more sellers and newbies in the door and having better success.
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#23 Post by John Simpson » February 2nd, 2017, 8:49 am

Another BD/WB newbie here having discovered the forum last November. Both are fabulous for my specific wine drinking/buying wants/wishes, which is why I bought so much. That said, my BD recommendations are:
* Release a list of all sellers on or before Preview Day so we can check out those producers who are new to us. Allowing new sellers to post bios was helpful but no need to permit all sellers to do so. Its easy to do one's homework in preparation by reading thru the previous BD threads to get a sense of who might be offering what and at what price. Learning what the forum members' feedback was on those previous BD offers/producers was equally helpful for me in planning my strategy. However I had earmarked several sellers who unfortunately for me chose not to participate this year, resulting in some last minute scrambling that could be avoided by knowing ahead of time who's in/out.
* Also either on Preview Day or first thing in the morning of BD release a list of the times that each offer will go live. While I enjoyed the opportunity to monitor the proceedings continuously all day, I know many members can only pop in and out periodically. Giving everyone at least some advance notice of when the offers from their targeted producers' go live would be equitable and maximize buying/selling opportunities for all. The alternative to this would be to go live on all offers at the same time. I know this was much discussed after BDVII. For me, just knowing the timing beforehand will work well enough.
* I like the idea of bundling multi-producer offers to showcase AVAs, varietals or vintages, if the logistics can be resolved. I would have targeted such offers and probably been able to sample a wider variety of producers.

Overall, I concur w/the consensus: huge thanks to Todd and the sellers! "I'll be back" next year!

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#24 Post by Karen Troisi » February 3rd, 2017, 11:58 am

All the wineries participating should have a background post prior to the preview day. Everyone can use the exposure - especially with so many new forum members. I also hope some of the new wineries stick around, post and contribute throughout the year (not just on Berserkers Day). They were given a big brand building opportunity without paying to officially become a Berserker business - would be nice to see some make the time to particpate.

We've had offers in just about every BD - we have fun with the event and put a lot of thought into our offer to make it fun for you also. We already have a theme for next year's offer LOL. [cheers.gif]
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#25 Post by Bdklein » February 3rd, 2017, 12:15 pm

Karen Troisi wrote:All the wineries participating should have a background post prior to the preview day. Everyone can use the exposure - especially with so many new forum members. [cheers.gif]
+1
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#26 Post by Merrill Lindquist » February 3rd, 2017, 12:38 pm

Karen Troisi wrote:All the wineries participating should have a background post prior to the preview day. Everyone can use the exposure - especially with so many new forum members. I also hope some of the new wineries stick around, post and contribute throughout the year (not just on Berserkers Day). They were given a big brand building opportunity without paying to officially become a Berserker business - would be nice to see some make the time to particpate.

We've had offers in just about every BD - we have fun with the event and put a lot of thought into our offer to make it fun for you also. We already have a theme for next year's offer LOL. [cheers.gif]
Karen - I could not have said it better.
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#27 Post by robert creth » February 3rd, 2017, 12:53 pm

A little less Pinot!

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#28 Post by Todd F r e n c h » February 3rd, 2017, 12:56 pm

robert creth wrote:A little less Pinot!
That's a tough one, as it means I'd basically have to turn away some, and how would I do that? Would I do it based on their discount? Their popularity? What about newbies?
Apparently I'm lazy, have a narrow agenda, and offer little in the way of content and substance (RMP) (and have a "penchant for gossip" -KBI)

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#29 Post by David_S » February 3rd, 2017, 1:21 pm

I think I mirror most of what has been said.
I like the profiles posted ahead of time.
I don't wish for less pinot, I just wish for more cab. But I'm sure this is just related to who was interested in participating so little control there.
I liked that some wineries offered packages as well as an overall discount. Some I wanted to try, but didn't like the mix package they were offering.
Really liked Patricia Green offering the 375s. Would be interested in seeing more unusual offerings, like 375s, mags and library wines. I assumed there would be limited supply of some of these offers, but most if not all seemed to be available all day. Although I know selling something that will sell out is probably more work for the seller.
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#30 Post by Siun o'Connell » February 3rd, 2017, 4:29 pm

The previews of newbies were fun and the pinning of the posts made it so much easier to follow what was there and find what I wanted. Of course I wanted way more than I bought!

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#31 Post by Eric S n y d e r » February 4th, 2017, 11:41 am

Agree on the 375, magnum, and Library offerings. Makes things interesting, even for those who already buy from that winery.

Mystery packs were fun too.

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#32 Post by Merrill Lindquist » February 4th, 2017, 1:47 pm

Eric S n y d e r wrote:Agree on the 375, magnum, and Library offerings. Makes things interesting, even for those who already buy from that winery.

Mystery packs were fun too.
Magnums and Library stuff are among the more expensive items from a winery. I think a lot of people on BerserkerDay are looking for "bargains." So major considerations are inventory and pricing. But no harm in making an offer for some high end stuff...if it does not sell, then we know there is no market for it, right?
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#33 Post by Scott Wi3gand » February 4th, 2017, 2:30 pm

Merrill Lindquist wrote:
Eric S n y d e r wrote:Agree on the 375, magnum, and Library offerings. Makes things interesting, even for those who already buy from that winery.

Mystery packs were fun too.
Magnums and Library stuff are among the more expensive items from a winery. I think a lot of people on BerserkerDay are looking for "bargains." So major considerations are inventory and pricing. But no harm in making an offer for some high end stuff...if it does not sell, then we know there is no market for it, right?
It seems like there are different markets within BD. In deed there are folks looking for bargains but others looking to explore new wineries with sample packs and still others happy to go in for the high end items like the auction items or $100 Zin from Limerick Lane. I would love to see more sellers offer sample packs and bargain deals along side of high end offers of mags, library offerings, special releases etc…

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#34 Post by Merrill Lindquist » February 4th, 2017, 4:05 pm

Scott Wiegand wrote:
Merrill Lindquist wrote:
Eric S n y d e r wrote:Agree on the 375, magnum, and Library offerings. Makes things interesting, even for those who already buy from that winery.

Mystery packs were fun too.
Magnums and Library stuff are among the more expensive items from a winery. I think a lot of people on BerserkerDay are looking for "bargains." So major considerations are inventory and pricing. But no harm in making an offer for some high end stuff...if it does not sell, then we know there is no market for it, right?
It seems like there are different markets within BD. In deed there are folks looking for bargains but others looking to explore new wineries with sample packs and still others happy to go in for the high end items like the auction items or $100 Zin from Limerick Lane. I would love to see more sellers offer sample packs and bargain deals along side of high end offers of mags, library offerings, special releases etc…
My "sample packs" are typically 3 vintage runs, offered at original offering prices. I have also offered "collector's corner" runs, but they are not cheap. Typically very short inventory.

I have never offered my top-of-the-line "Special Selections" because they are short lots (25-35 cases). They would be expensive, and would need to be pulled from holdback.

The next 2 vintages are already short because of low yields. But I will do something...get creative...be out there next year in some various formats.
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#35 Post by Scott Wi3gand » February 4th, 2017, 6:00 pm

Merrill Lindquist wrote:My "sample packs" are typically 3 vintage runs, offered at original offering prices. I have also offered "collector's corner" runs, but they are not cheap. Typically very short inventory.

I have never offered my top-of-the-line "Special Selections" because they are short lots (25-35 cases). They would be expensive, and would need to be pulled from holdback.

The next 2 vintages are already short because of low yields. But I will do something...get creative...be out there next year in some various formats.
I think the kind of offerings that we see from you are exactly what I'm taking about. You offer a good deal on mini verticals and also higher end library offering (collectors corner). Since you don't really make economy bottlings, there is no way to offer real bargains bin type offerings.

I guess what I'm saying is I would like to see more offers like the ones you offer. However, if you can get more creative and mix in even more intersting things to offer, I'm sure they would be well received.

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#36 Post by Merrill Lindquist » February 4th, 2017, 6:54 pm

Scott Wiegand wrote:
Merrill Lindquist wrote:My "sample packs" are typically 3 vintage runs, offered at original offering prices. I have also offered "collector's corner" runs, but they are not cheap. Typically very short inventory.

I have never offered my top-of-the-line "Special Selections" because they are short lots (25-35 cases). They would be expensive, and would need to be pulled from holdback.

The next 2 vintages are already short because of low yields. But I will do something...get creative...be out there next year in some various formats.
I think the kind of offerings that we see from you are exactly what I'm taking about. You offer a good deal on mini verticals and also higher end library offering (collectors corner). Since you don't really make economy bottlings, there is no way to offer real bargains bin type offerings.

I guess what I'm saying is I would like to see more highly priced.like the ones you offer. However, if you can get more creative and mix in even more intersting things to offer, I'm sure they would be well received.
Thank you for the feedback - that is very helpful.
One person actually purchased only the collector's pack. Typically it is only an addition to the more value-conscious regular offering.
I realize I am near the top of the price range for BDay. For a single vineyard, limited production (all the buzz words we all love) Napa Cab, EMH is not highly priced. But I honestly start to think about my BDay offer right away. Just ask Todd, I am there emailing him by December (or earlier) saying what's what for the next year!

Again, thanks to everyone for their orders!
Merrill
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#37 Post by J.Johnston » February 6th, 2017, 2:28 pm

Mark Y wrote: For sellers - including free shipping is HUGE incentive. unless you're an established veteran of course.
Agreed!
Jim

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#38 Post by Mark Y » February 6th, 2017, 2:54 pm

Echo: less Pinot.. way too much of that.. and i like Pinot don't get me wrong.

Echo: have all sellers provide a profile - fun to read.

Curate offers - yes if there's 100 pinot offers, pick the best 30-40 based on discount/value/quality. have the BD committee decide.
Y.e.

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#39 Post by brigcampbell » February 6th, 2017, 3:30 pm

Cab lovers unite! Let's recruit more diversity.

How do new wineries get involved in berserkerday? Simple, you ask them. Really.

If you know a winery you think would make for great BD material then share the story with them and get them excited. I/Todd are more than happy to assist you with getting them into the process. In fact, once they're committed we'll handle the rest.

I know we'll have a newbie small Washington producer next year.

Now with the newbie thread it's a great way for you to share your support and experience to help promote a new winery in gaining traction. I look at what Navarro did this year as a prototype.

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#40 Post by Ken Zinns » February 6th, 2017, 5:48 pm

From a producer's standpoint, I thought things worked very smoothly - nothing I can think of to change. The way the offers were rolled out this year was a definite improvement.

Thanks to Todd and Brig (and anyone else who helped organize BD this year) - great job! We had a nice increase in orders compared with last year - they've gone up each year we've participated.
ITB, Harrington Wines & Eno Wines, and Grape-Nutz.com

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#41 Post by Michael Martin » February 6th, 2017, 6:06 pm

I love BD. I bought almost all that I wanted. If I had more funds I would have bought some of Merrill's wine. BD a couple of years ago was my first exposure to EMH and I have bought more since, though in limited quantities. I've tried my West of Temperance purchase and I love their take on unique Italian grapes. I can't wait for my Tercero, Virage and Princess and Peasant. BD is what gives these smaller wineries exposure. So I vote for more sampler packs that allow us to stick our toe in the water. I also agree, way too much Pinot.

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#42 Post by Dan R » February 7th, 2017, 9:00 am

brigcampbell wrote:I look at what Navarro did this year as a prototype.
Thanks a ton, Brig, for all the nice things that you've had to say about our participation. It was truly our pleasure and, now that the dust has settled a bit and we can reflect, I can honestly say it was a huge win from our perspective. You guys gave us great guidance in terms of a roadmap for success - tell our story, offer a good "introductory" deal, and be around to answer questions. We did, and it worked. Todd was extremely accessible as well, for behind the scenes questions in the midst of the maelstrom. Much gratitude to you both.
Ken Zinns wrote:From a producer's standpoint, I thought things worked very smoothly - nothing I can think of to change.
BIG +1.
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#43 Post by Scott Wi3gand » February 7th, 2017, 9:12 am

brigcampbell wrote: I know we'll have a newbie small Washington producer next year.
This is a total shot in the dark but is it JB Neufeld? He produces 100% cab from some respectable WA vineyards. Feel free to not answer if it is supposed to be a secret/surprise.

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#44 Post by brigcampbell » February 7th, 2017, 9:59 am

Scott Wiegand wrote:
brigcampbell wrote: I know we'll have a newbie small Washington producer next year.
This is a total shot in the dark but is it JB Neufeld? He produces 100% cab from some respectable WA vineyards. Feel free to not answer if it is supposed to be a secret/surprise.
It is not but they'd be awesome! http://www.jbneufeld.com/wines/

I know of them though, ChrisinSunnyside (CT forum) shared a bottle of theirs with me.

Do you know the JB guys? If not, I know ChrisinSunnyside does so he could make an introduction.

Chris planted a vineyard a couple of years ago and he said he'll have a BD offer next year, the winery is Goat Rocks Vineyards. Here's the thread on CT.

Goat Rocks Vineyard - PLANTING Begins!

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#45 Post by Scott Wi3gand » February 7th, 2017, 10:34 am

brigcampbell wrote:
Scott Wiegand wrote:
brigcampbell wrote: I know we'll have a newbie small Washington producer next year.
This is a total shot in the dark but is it JB Neufeld? He produces 100% cab from some respectable WA vineyards. Feel free to not answer if it is supposed to be a secret/surprise.
It is not but they'd be awesome! http://www.jbneufeld.com/wines/

I know of them though, ChrisinSunnyside (CT forum) shared a bottle of theirs with me.

Do you know the JB guys? If not, I know ChrisinSunnyside does so he could make an introduction.

Chris planted a vineyard a couple of years ago and he said he'll have a BD offer next year, the winery is Goat Rocks Vineyards. Here's the thread on CT.

Goat Rocks Vineyard - PLANTING Begins!
My wife is good friends with Justin's wife. She's the "B" in JB Neufeld. I can put out a feeler with them and see if they'd be interested and then put them in touch if so. I am a big fan of their wine and am a small time buyer every year. Reasonably priced and high quality WA Cab that fits my taste well.

The other WA producer is intriguing and I'll definitely check them out.

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#46 Post by AndrewH » February 7th, 2017, 1:46 pm

Merrill Lindquist wrote:
Eric S n y d e r wrote:Agree on the 375, magnum, and Library offerings. Makes things interesting, even for those who already buy from that winery.

Mystery packs were fun too.
Magnums and Library stuff are among the more expensive items from a winery. I think a lot of people on BerserkerDay are looking for "bargains." So major considerations are inventory and pricing. But no harm in making an offer for some high end stuff...if it does not sell, then we know there is no market for it, right?
I'm looking for both, so like it when wineries provide both, at least when possible.

For wineries I haven't tried, I like an "intro" pack that gives me a chance to try something the winery is proud of and will hope to make me into a repeat customer, hopefully at a bargain price.

For wineries I've tried, I like to see both bargain prices and something that's not generally available, be it 375s, magnums, library selections, etc.

In other words, all of these things are good from my perspective.
Andrew H e i m e r t

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#47 Post by Scott Wi3gand » February 7th, 2017, 2:35 pm

Brig, I'll send you a PM with a phone number for JB Neufeld. They said they might be interested in participating.

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#48 Post by brigcampbell » February 8th, 2017, 11:28 am

Scott Wiegand wrote:Brig, I'll send you a PM with a phone number for JB Neufeld. They said they might be interested in participating.
Just spoke with Justin at JB Neufeld, they're really excited. Thanks for your help.

So we have a new Washington state winery and cabernet sauvignon producer onboard for BD IX next year.

CT really likes his juice and reasonably priced. Here's a list. Justin said he'll probably offer his 2014.

https://www.cellartracker.com/list.asp? ... JB+Neufeld

That's how we roll on WB! [berserker.gif]

Anyone else have a winery they'd like to see?

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#49 Post by Scott Wi3gand » February 8th, 2017, 5:11 pm

brigcampbell wrote:
Scott Wiegand wrote:Brig, I'll send you a PM with a phone number for JB Neufeld. They said they might be interested in participating.
Just spoke with Justin at JB Neufeld, they're really excited. Thanks for your help.

So we have a new Washington state winery and cabernet sauvignon producer onboard for BD IX next year.

CT really likes his juice and reasonably priced. Here's a list. Justin said he'll probably offer his 2014.

https://www.cellartracker.com/list.asp? ... JB+Neufeld

That's how we roll on WB! [berserker.gif]

Anyone else have a winery they'd like to see?
Got my wish! Berserkers are gonna love this stuff!

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#50 Post by J. Schenck » February 9th, 2017, 4:22 pm

hi everyone! first time Berserker Day participant (was not able to participate in Preview Day).

i think it'd be cool to have a subject line that is informative to make a little self-filtering an option. maybe list the varietals and the lowest price of a package you're selling:

CA Pinot - $189/3pk+ - Domaine Schuyler's Best Deal of the Year
OR Pinot - $4/btl - Charles Shaw's Best!
CA Red Blends/Pinot/Syrah - $7000/3pk - We're Basically Screaming Eagle
Justin S.

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