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Warm up your credit cards and come on in, as here is where you will find all the BerserkerDay offers - open to EVERYONE who loves wine. Apologize to your spouse or significant other ahead of time. Offers are posted in groups of 10-12 every 30 minutes - Auctions preview at 9:00 am PST
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#101 Post by M. Chacchia » January 27th, 2017, 10:58 am

Steven Brown wrote:
Todd F r e n c h wrote:
M. Chacchia wrote:Man you guys love Pinot here.
BerserkerDay does seem to be Pinot-Heavy at times, yes...not sure why![/size]
Um, because Pinot is delicious?

[cheers.gif]
It's not a bad thing.
Cheers
Marchello

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#102 Post by M. Chacchia » January 27th, 2017, 11:01 am

U-oh. About to bite. My Berserker Day grape is popped.
Cheers
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#103 Post by Todd F r e n c h » January 27th, 2017, 11:03 am

M. Chacchia wrote:U-oh. About to bite. My Berserker Day grape is popped.
You must be the strongest man on earth to wait this long

All offers are posted!!!!!!! I need to take my blood pressure pills, use the restroom, and get some water. Perhaps not in that order...

Oh, wait, first I have to Tweet the last set of offers! [help.gif]
Apparently I'm lazy, have a narrow agenda, and offer little in the way of content and substance (RMP) (and have a "penchant for gossip" -KBI)

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#104 Post by brigcampbell » January 27th, 2017, 11:04 am

M. Chacchia wrote:Man you guys love Pinot here.
Ha! Kind of true.

The most popular offers have been around Cab, Gourmet food, chardonnay, and meat. [cheers.gif]

There's something for everyone!

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#105 Post by David_S » January 27th, 2017, 11:08 am

First year doing this, system seemed to work really well. Going to have to skip all my Q1 club shipments to compensate though.
Spr3ch3r

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#106 Post by tcavallo » January 27th, 2017, 12:18 pm

What happened to Wine Exchange?
T 0 D D
ITB, Wild Arc Farm
IG: @tcavallo or @wildarcfarm

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#107 Post by Todd F r e n c h » January 27th, 2017, 12:20 pm

tcavallo wrote:What happened to Wine Exchange?
They forgot to do the offer, and are in San Fran at the Bordeaux tasting so they pulled out
Apparently I'm lazy, have a narrow agenda, and offer little in the way of content and substance (RMP) (and have a "penchant for gossip" -KBI)

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#108 Post by Todd F r e n c h » January 27th, 2017, 12:20 pm

AUCTIONS ARE LIVE!!!
Apparently I'm lazy, have a narrow agenda, and offer little in the way of content and substance (RMP) (and have a "penchant for gossip" -KBI)

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#109 Post by Alex G » January 27th, 2017, 2:13 pm

Sorry if this is stated somewhere, and I missed it (I looked). Are the offers up through the night tonight, or is there an end time? Thanks!!
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#110 Post by brigcampbell » January 27th, 2017, 2:33 pm

Alex G wrote:Sorry if this is stated somewhere, and I missed it (I looked). Are the offers up through the night tonight, or is there an end time? Thanks!!
Yep, the offers are good for today. If they have anything left... We'll see some "SOLD OUT" subject lines I'm sure.

Quite a few leave them up for the weekend.

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#111 Post by brigcampbell » January 27th, 2017, 8:14 pm

Night night WB.

It's been a long two days.

Sweet Dreams.

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#112 Post by Robert Pollard-Smith » January 27th, 2017, 9:12 pm

Well done, Team WB!
He's like a star on a foggy morning
When you think he's near, he's far away

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#113 Post by Stephen Faulkner » January 28th, 2017, 6:07 am

Yes, BIG thank you to Todd, Brig, and the team for another fantastic BD. We appreciate all of the hard work that goes into making it such a fun event.

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#114 Post by Michael O'Brien » January 28th, 2017, 8:11 am

I woke up this morning to find my wallet much lighter but feeling very good about it. Thanks Todd and Brig. Another great BD.
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#115 Post by Sean_S » January 28th, 2017, 8:44 am

Thanks so much to all. 1st time Berserker day particpant. I cancelled some wine clubs to make room to try some new producers. It worked out well. I managed to bite on 7 offers and my wallet is certainly much lighter. The receptionist at work is going to think I'm crazy with all the wine about to show up at the office.

Really looking forward to the summer offline in Santa Barbara wine country.
champagne.gif

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Summit Rd, Redwood Estates, CA

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#116 Post by Don Brazelton » January 28th, 2017, 9:28 am

My credit card started smoking. Anxious to try some new wineries.

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#117 Post by sdfruman » January 28th, 2017, 10:00 am

Thanks to Todd, Brig, and everyone for a wonderful BDVIII. I managed to buy so much that I had to keep verifying my cc purchases before Chase would put them through.
Sheila

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#118 Post by Julius L » January 28th, 2017, 11:03 am

I didn't think I bought that much but I did hit 4 digits ($).
L = L@$Øff

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#119 Post by TGigante » January 28th, 2017, 12:33 pm

Julius L wrote:I didn't think I bought that much but I did hit 4 digits ($).
+1 J Man
I blinked and I was up to 60 bottles
Zero to 60 in 4 hours
Cheers,
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#120 Post by bryan c » January 28th, 2017, 1:47 pm

My first BerserkerDay! Wallet much lighter like everyone else. Thanks Todd, Brig and team!
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#121 Post by cjsavino » January 29th, 2017, 9:13 am

Be good to hear from the newbie offers for feedback
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#122 Post by Chris E » January 31st, 2017, 8:27 am

Was a fun day thankyou to everyone involved. Anyone know why winderlea didn't have an offer?
Ewen

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#123 Post by AndrewH » January 31st, 2017, 12:27 pm

Another great (and too expensive) BD - Thanks Todd and others for putting it together.

I was a bit in and out during day (that work thing), but it looked like the "pinned" ordering helped things. But it seemed like late in the day everything got unpinned? Would be helpful next year if that approach is retained to keep the pinning until a bit later, maybe the next day?
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#124 Post by brigcampbell » February 1st, 2017, 5:58 am

Pinned offers were only for their 30 minute time slot. When the next time slot was released the previous were unpinned and floated based on activity.

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#125 Post by brigcampbell » February 1st, 2017, 6:05 am

It went pretty well, I think. There are a couple of improvements to discuss.

1. All wines in offers hyperlink to cellar tracker.
2. "Newbie" threads for all offers

Other issues, request?

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#126 Post by AndrewH » February 1st, 2017, 6:59 am

brigcampbell wrote:Pinned offers were only for their 30 minute time slot. When the next time slot was released the previous were unpinned and floated based on activity.
Got it - thanks. Not sure if board tech allows it, but would be great if even after they're "unpinned" they stay in order of posting at least through the day (although others may disagree . . .). Works great if you're able to check every 30 minutes; no advantage if you're not.
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#127 Post by brigcampbell » February 1st, 2017, 9:35 am

AndrewH wrote:
brigcampbell wrote:Pinned offers were only for their 30 minute time slot. When the next time slot was released the previous were unpinned and floated based on activity.
Got it - thanks. Not sure if board tech allows it, but would be great if even after they're "unpinned" they stay in order of posting at least through the day (although others may disagree . . .). Works great if you're able to check every 30 minutes; no advantage if you're not.
It could be done. Everything would just remain pinned and the new offer timeslots would just pin above the previous. Could even have a modified version, say offers are pinned for 60 minutes after release, that way we'd have two flights of offer times pinned at the stop. Then they float.

Floating is important. Good offers get lots of play and are continually bumped. Offer owners that "work" the thread are continually bumped to the top by answering questions and interacting with the community. People that work the hardest are rewarded by floating to the top. WineBerserkers Darwinism.

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#128 Post by AndrewH » February 1st, 2017, 2:26 pm

Yeah - I can see that. On the other hand, "bump" responses don't necessarily represent working hard.

Like the idea of an additional tranche of some sort though.
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#129 Post by brigcampbell » February 1st, 2017, 3:44 pm

Another area we can improve on is around social media. There should be a plan with a schedule. We need Gary V for a week.

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#130 Post by mattcitrang » February 1st, 2017, 3:48 pm

brigcampbell wrote:Another area we can improve on is around social media. There should be a plan with a schedule. We need Gary V for a week.
Can you guys afford him?

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#131 Post by sdfruman » February 1st, 2017, 4:00 pm

brigcampbell wrote:Another area we can improve on is around social media. There should be a plan with a schedule. We need Gary V for a week.
I mentioned this last year to Todd and had intended to do mentions on FB and Twitter like I did in previous years, but I had to step away for a few hours right in the midst of things. If we had a master list of FB and Twitter handles in order of release times I could get the word out as they went live. (And keep from spending so much money)
Sheila

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#132 Post by brigcampbell » February 1st, 2017, 4:21 pm

And the wineries could be more effective at SM with our help. They'd appreciate it as a benefit of participating in BD.

Not only driving traffic to their social media, like Riverain did by requesting you FB like them to get the discount, but drive attendance back to WB. Both ways.

And then the subscriber/user community would be another avenue that would have a specific plan.

I'm not really the guy to build that strategy out but I know it drives synergy and scale.

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#133 Post by Todd F r e n c h » February 2nd, 2017, 7:54 am

I tweeted just about every offer right after launching, tagging wineries that had Twitter handles, and saw quite a few posts on Facebook as well.

Agreed a true strategy would be better - just didn't have much time to put it together this year, PRIOR to BerserkerDay, which is what has to happen, since most of the participants don't really do much social media, so explicit directions are needed
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#134 Post by sdfruman » February 2nd, 2017, 8:20 am

Todd F r e n c h wrote:I tweeted just about every offer right after launching, tagging wineries that had Twitter handles, and saw quite a few posts on Facebook as well.

Agreed a true strategy would be better - just didn't have much time to put it together this year, PRIOR to BerserkerDay, which is what has to happen, since most of the participants don't really do much social media, so explicit directions are needed
I think if we work with everyone from this year to setup FB pages and Twitter accounts that would help. Then do a timeline starting with when you send out the FB invite announcement. Have them share and mention the event weekly leading up to the week before BD then daily. On BD they should be promoting hourly but especially just prior to and after their time launch. If they want help from others we could get the FB and Twitter info in advance and plug them as well. I personally try to like and follow anyone who I buy from. Just my $.02
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#135 Post by brigcampbell » February 2nd, 2017, 8:41 am

sdfruman wrote:
Todd F r e n c h wrote:I tweeted just about every offer right after launching, tagging wineries that had Twitter handles, and saw quite a few posts on Facebook as well.

Agreed a true strategy would be better - just didn't have much time to put it together this year, PRIOR to BerserkerDay, which is what has to happen, since most of the participants don't really do much social media, so explicit directions are needed
I think if we work with everyone from this year to setup FB pages and Twitter accounts that would help. Then do a timeline starting with when you send out the FB invite announcement. Have them share and mention the event weekly leading up to the week before BD then daily. On BD they should be promoting hourly but especially just prior to and after their time launch. If they want help from others we could get the FB and Twitter info in advance and plug them as well. I personally try to like and follow anyone who I buy from. Just my $.02
Maybe we create a basic template for the offers which is just more bullet points for things to include in the offer like:

-clearly display the offer and value
-clearly display 'how to order"
-add images
-add links to cellartracker
-add links to social media

I've been thinking I could create "how to" topics for "adding an image/video", formatting/quoting, linking to CT, "adding social media", etc in the pre-launch forum next year. I have detailed screenshots and code samples for each how-to so they can cut and paste.

Here's what Riverain had in their offer but I'm fairly certain you can link directly to LIKE on the page which is slick.
Please note we will credit back your shipping charges if a charge appears one the FB/Instagram is completed.

Here are the links

http://www.instagram.com/riverainvineyards/

https://www.facebook.com/RiverainVineyards/

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#136 Post by Merrill Lindquist » February 4th, 2017, 11:42 am

My inclination is that we should not overthink it, not put too many constraints on the preparation/offering format. I don't think people want to feel like they just walked into a major department store!

What people seem to like about the vendors on BerserkerDay is that we are not large, corporate entities. Therefore we do not have IT and Marketing and departments like that. I work alone. I don't tweet, or twitter, nor do much Facebook. I like to focus on growing Cabernet, producing the best wine I can, and selling it/providing personal customer service. And by doing it myself, I can keep the prices down for my customers.

My 2 cents.
Merrill
EMH Vineyards - Home of the Black Cat
email:Merrill@EMHVineyards.com

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