Berserker Day IV - Final Thoughts

Often the most expensive day for a Wine Berserker, whereby the deals from wineries and retailers fill the forum and make your credit cards scream for mercy...
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J. Singleton
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Berserker Day IV - Final Thoughts

#1 Post by J. Singleton » January 27th, 2013, 9:01 pm

As BD4 winds down (for today at least. We all know some offers will linger a little), I wanted to get opinions on how the day went in comparison to other years. What did you like? What didn't you like? How can it be improved? etc. Basically any constructive feedback would be great. We strive to make each year bigger and better than the previous one. Hopefully we're doing a good job of that. I'm shutting down as it's just past midnight here, but you west-coasters can keep it going. Have a good night!
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Re: Berserker Day IV - Final Thoughts

#2 Post by Peter Shurman » January 27th, 2013, 11:18 pm

$ome really great offer$ ... I knew I $hould have $tayed away from any and all computer$ today.

Kudos to the berserker crew for putting this day together.
keeping those ITB in business

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Re: Berserker Day IV - Final Thoughts

#3 Post by sdfruman » January 28th, 2013, 3:43 am

Excellent day! Loved the selection, and the donors heads up was great for planning purposes, however the actual document was a bit difficult to read on a computer (I've got Excel) and must have been harder on a smart phone. I loved that the offers sometimes included free shipping for donors, as that's an excellent incentive to join before BD V! Appreciate all the hard work that went into planning and executing the day. As soon as I pay off my AMEX bill I'll be saving up for next year! I know it's hard to do, but you may have more people jumping in if the buy in on more offers was lower, i.e. around $100 (with perhaps the ability to order multiple) might be good as well.
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Re: Berserker Day IV - Final Thoughts

#4 Post by Jeff Bloom » January 28th, 2013, 4:24 am

sdfruman wrote: the donors heads up was great for planning purposes, however the actual document was a bit difficult to read on a computer (I've got Excel) and must have been harder on a smart phone
+1. I loved the donors preview and was able to grab some early that disappeared quickly, but the document was tough to read/work with.

A lot of great offers this year. For me, the best are the reduced price samplers, particularly if they have free or reduced shipping. It lets me try new wineries that I wouldn't otherwise get to taste. I picked up a few this year from wineries I'd never heard of but look very interesting.

I know it shouldn't make any difference when you're looking just at the net cost, but for some reason I find the free shipping offers really appealing. It feels more like a bonus and amounts to significant savings on the East Coast. Special kudos to those who offered it for donors. If anyone needs a reason to become a donor, the shipping deals and the advance preview give it big time.

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Re: Berserker Day IV - Final Thoughts

#5 Post by Joe B » January 28th, 2013, 5:17 am

I did not purchase a lot. Just two winerys. But i had loads of fun and read through many of the offerings and went on many websites to look around. Learned a few things and my interest increased in some new places and wines.

So thanks todd and all the donors and wineries. Keep up the fun times.
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Re: Berserker Day IV - Final Thoughts

#6 Post by mattcitrang » January 28th, 2013, 5:25 am

Thanks to everyone involved in yesterdays BD. Looking forward to an even bigger and better one next year.

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Re: Berserker Day IV - Final Thoughts

#7 Post by Erik G » January 28th, 2013, 5:35 am

Seconding Jeff Bloom. I really liked the number of offers that included free shipping. I have a hangup about ordering three bottles and having the bottle price increased 30% by shipping it to the east coast (I'd rather pay the extra 30% on the bottle, honestly--that at least makes me feel like my money is going to the right people), and not having to worry about shipping costs because of donor status made me buy 50% more wine this year than last. Donor status more than paid for itself yesterday, so I'll definitely remain a loyal patron here. Everyone wins! (With the possible exception of my wallet)
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Re: Berserker Day IV - Final Thoughts

#8 Post by Phil M » January 28th, 2013, 5:40 am

As a newbie, I can't offer any comments vs. prior years. Here are my thoughts on this year:
1. Fantastic!! [welldone.gif]
2. +1 on the comments about the spreadsheet (ultimately it worked, so this is a minor detail)
3. Was there any particular rationale to the timing of releasing the offers? If so, would be nice to know what the organizing principle is in advance
4. It would be great if more of the merchants were able to have the offers on their web sites, so CC info can be given securely (I understand this may be harder for smaller wineries)
5. Can you or Todd do an update on which merchants are keeping their offers open past 1-27?
6. + 100 on the comments about continuing to hold BerserkerDay on the closest Saturday or Sunday to 1-27. I can't imagine trying to take advantage of all of the offers on a (ahem) "work" day.
7. If there are merchants who will not be available to answer questions or acknowledge receipt of orders on BerserkerDay, it would be helpful to know this (reduces anxiety about whether order will be accepted)
8. BerserkerDay needs to be live-streamed over the web, with Todd displaying each offer and taking a healthy swig of each wine (think "I love Lucy and vegameatavitamin") - he can tweet his tasting notes.

Again, just a great experience; I will be in for next year. [worship.gif]
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Re: Berserker Day IV - Final Thoughts

#9 Post by Glenn L e v i n e » January 28th, 2013, 5:43 am

I do think the Sunday before SuperBowl is a great BD, even though I am almost assuredly working.
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Re: Berserker Day IV - Final Thoughts

#10 Post by Travis D. » January 28th, 2013, 5:44 am

BD IV was great. This was my first, so I do not have others to compare it to, but I had a wonderful time hanging out on the boards, learning about some wineries I was not familiar with and of course making purchases! Will definitely be looking forward to next year. Thanks to everyone that made it possible and to Todd for managing the whole show - I am sure it was crazy but everything ran very smooth for those enjoying everything that was BD.

[cheers.gif]
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Re: Berserker Day IV - Final Thoughts

#11 Post by Paul Ketelhut » January 28th, 2013, 5:55 am

Thanks to Todd & all involved, I know this was a lot of work for all of you.

+1 on free shipping for donors. Incentive for us to purchase & for all to become donors.

+1 on the idea of smaller offers to allow us to try even more new, to us, wines. I still purchased from 10 different wineries, most of them new to me.

Thanks again for a great fun day.
Last edited by Paul Ketelhut on January 28th, 2013, 6:18 am, edited 1 time in total.

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Re: Berserker Day IV - Final Thoughts

#12 Post by Brian Tuite » January 28th, 2013, 6:02 am

I missed the entire affair as I spent the whole weekend building a fence. Likely to be a very lean wine purchasing year for me as funds are earmarked for home improvements and landscaping. I missed not being a pert of the mayhem but I know next year will be just as good. Besides, when I didn't see Holdredge on the PDF I lost my bearings.

As for the Sunday before Super Bowl, I understand it is convenient but Todd has always stated that the Anniversary is the 27th each and every year. We were lucky this year but I don't mind taking a mental health day to go crazy buying wine. Doesn't seem to slow anybody down when LastBottleWines has their marathons on a Friday. So take my vote as one in favor of the 27th over a Sunday. Sundays are for spending with my loved ones or household chores. I have all week to screw off.
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Re: Berserker Day IV - Final Thoughts

#13 Post by Bud Carey » January 28th, 2013, 6:11 am

Phil M wrote:As a newbie, I can't offer any comments vs. prior years. Here are my thoughts on this year:
1. Fantastic!! [welldone.gif]
2. +1 on the comments about the spreadsheet (ultimately it worked, so this is a minor detail)
3. Was there any particular rationale to the timing of releasing the offers? If so, would be nice to know what the organizing principle is in advance
4. It would be great if more of the merchants were able to have the offers on their web sites, so CC info can be given securely (I understand this may be harder for smaller wineries)
5. Can you or Todd do an update on which merchants are keeping their offers open past 1-27?
6. + 100 on the comments about continuing to hold BerserkerDay on the closest Saturday or Sunday to 1-27. I can't imagine trying to take advantage of all of the offers on a (ahem) "work" day.
7. If there are merchants who will not be available to answer questions or acknowledge receipt of orders on BerserkerDay, it would be helpful to know this (reduces anxiety about whether order will be accepted)
8. BerserkerDay needs to be live-streamed over the web, with Todd displaying each offer and taking a healthy swig of each wine (think "I love Lucy and vegameatavitamin") - he can tweet his tasting notes.

Again, just a great experience; I will be in for next year. [worship.gif]
Phil... great post. One thing though... It's Vitameatavegamin. [cheers.gif] [wink.gif]
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Re: Berserker Day IV - Final Thoughts

#14 Post by Nola Palomar » January 28th, 2013, 6:11 am

I was around and kept checking to see when my donations would have been auctioned, but I think in all the commotion my Veleta goodies never made it to the auction block. newhere
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Re: Berserker Day IV - Final Thoughts

#15 Post by Mel Hill » January 28th, 2013, 6:14 am

Nola Palomar wrote:I was around and kept checking to see when my donations would have been auctioned, but I think in all the commotion my Veleta goodies never made it to the auction block. newhere
Selfish bastards! [smileyvault-ban.gif]

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Re: Berserker Day IV - Final Thoughts

#16 Post by Dave H. » January 28th, 2013, 6:36 am

Really fun. As others have noted, one of the great things was learning about all of these new wineries that I will now be primed to go visit next time I'm on the west coast.
I'll admit that I was so overwhelmed that I mostly retreated to the friendly confines of the Wine Library, where I filled up a case of hard to find items and got free shipping! Lame, but true.
And to beat a dead horse, offering free shipping is very, very compelling. I'd buy a $100 sampler pack that included free shipping much more easily than an $80 one where it was a question mark. I did appreciate all the folks who promised a flat rate shipping of X.
It's just where it's an unknown where pulling the trigger gets really hard for me.
And while this is not a complaint AT ALL, I will note that the offers seemed to skew heavily California, and seemed somewhat pinot centric. That's great, but I would love to see more Washington, Oregon and New York wineries get in on the action.
Overall, an impressive achievement by a lot of people. Great work.
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Re: Berserker Day IV - Final Thoughts

#17 Post by J San Filippo » January 28th, 2013, 6:52 am

I've been a lurker here for the last 3 years, so I guess it's time I came out of the closet and posted. This was by far the best Berserker Day yet. Have to agree with may others, the free or reduced shipping was the definitely the icing on the cake, even better than having the list in advance - which was great in itself. You guys rocked it out of the park.

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Re: Berserker Day IV - Final Thoughts

#18 Post by David K o l i n » January 28th, 2013, 7:04 am

Nola Palomar wrote:I was around and kept checking to see when my donations would have been auctioned, but I think in all the commotion my Veleta goodies never made it to the auction block. newhere

I was looking for them, too, Nola

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Re: Berserker Day IV - Final Thoughts

#19 Post by Dalema » January 28th, 2013, 7:04 am

Great event - thanks. Can tell it took a lot of organization.

Only one suggestion (and its probably just me being a newb) - I couldn't figure out how to sort the posts by original post time, so that it was easy to track when a new offer was posted.

Edit: and my personal point of improvement is to post more next year - was too busy keeping track of what I wanted to buy!

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Re: Berserker Day IV - Final Thoughts

#20 Post by Brian Curtis » January 28th, 2013, 7:08 am

the offers ... seemed somewhat pinot centric.
This was a major problem for me. Going in I was determined to buy mostly Pinot and I ended up spending way, way too much money!

This was my first Berserker Day and I had a lot of fun. I was figuring it would be an opportunity to get a few deals from wineries I know, but I ended up skipping all those offers and trying all wineries that are new to me. Well, except for a case of the Dacalier that Dave is giving away.

Many thanks to everyone who put this together and to the wineries that participated.

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Re: Berserker Day IV - Final Thoughts

#21 Post by Chris C a r y » January 28th, 2013, 7:10 am

Thanks much to Todd and the committee for putting on another GREAT event. I'm a fly by berserker Day poster, but appreciate the effort and time required to do something like this, particularly as each year it gets bigger and more complicated.

I LOVED, LOVED, LOVED the Saturday notice to Donors via spreadsheet. The Excel worked fine for me once I downloaded it, then I highlighted the half dozen or so offers of most interest to me, deleted the rest (sorry, can't buy them all) and had a short "hit list" to work from. This allowed me to key in on some offers that might have gotten lost or missed otherwise, and I actaully had a stress-free Sunday, because I ordered everything I wanted before the official starting gun.

If I get a vote, I definitely vote for the weekend prior to Super Bowl as the permanent calendar date(s). Sure I'd rather do this at work, but with Donor status, an hour or so on Saturday evening while drinking a glass or 4 of wine was the perfect set-up.

Loved the excitement and special shout out to Nicholas Elliot of Nicora. His enthusiam as a newbie winemaker shown through in his comments and in his offer. I am very excited to try his wines (since I snagged them first thing), and I hope to visit Nic in Paso soon.

Congrats again to Todd and Cheers!

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Re: Berserker Day IV - Final Thoughts

#22 Post by Nola Palomar » January 28th, 2013, 7:14 am

David K o l i n wrote:
Nola Palomar wrote:I was around and kept checking to see when my donations would have been auctioned, but I think in all the commotion my Veleta goodies never made it to the auction block. newhere

I was looking for them, too, Nola

Apparently it was my error all, so sorry... blush
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Re: Berserker Day IV - Final Thoughts

#23 Post by sdfruman » January 28th, 2013, 7:18 am

Nola Palomar wrote:
David K o l i n wrote:
Nola Palomar wrote:I was around and kept checking to see when my donations would have been auctioned, but I think in all the commotion my Veleta goodies never made it to the auction block. newhere

I was looking for them, too, Nola

Apparently it was my error all, so sorry... blush
Me too, Nola, as I was really interested in those sardines! pileon
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Re: Berserker Day IV - Final Thoughts

#24 Post by Tim Wilson » January 28th, 2013, 7:25 am

Brian Curtis wrote:
the offers ... seemed somewhat pinot centric.
This was a major problem for me. Going in I was determined to buy mostly Pinot and I ended up spending way, way too much money!

This was my first Berserker Day and I had a lot of fun. I was figuring it would be an opportunity to get a few deals from wineries I know, but I ended up skipping all those offers and trying all wineries that are new to me. Well, except for a case of the Dacalier that Dave is giving away.

Many thanks to everyone who put this together and to the wineries that participated.
And Many thanks to you Brian for trying out the Denison Cellars Pinot! Your shipment will go out today.

Cheers!

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Re: Berserker Day IV - Final Thoughts

#25 Post by Elizabeth Smith » January 28th, 2013, 7:29 am

I've also been a member for three years, but came out of the lurker closet to participate for the first time. I only purchased from two wineries: one because it was not a big commitment (two bottles of Buttonwood Cab Franc for $49 + free shipping, essentially a no-brainer) and the other (Calluna four-pack) because winemaker David Jeffrey has been very kind and gracious, tasting with me twice and inviting me into his home. I loved his wines when I tasted them in April and September 2012, but had been waiting for the right deal/moment and yesterday was it. Being on the East Coast, I am a huge fan of free or reduced shipping, as shipping costs usually equal a bottle or two or three of wine. I'd rather pay a little more for the wine. Thank you to everyone who put this together. Cheers!
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Re: Berserker Day IV - Final Thoughts

#26 Post by loren.grossman » January 28th, 2013, 7:50 am

I thought it was great and spent extra time and money on the newest, smallest labels (when I could - Nicora sold out in a heart beat!). I thought the variety was very good (agree on the pinot centric comment but not complaining) and would encourage even greater focus on variety if possible. So much happening in the US with vermentino, ribolla gialla, aglianico, tempranillo and the like...this seems like a great venue to find and experiment with those folks...

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Re: Berserker Day IV - Final Thoughts

#27 Post by Alan Newman » January 28th, 2013, 7:50 am

My 2nd Berserker Day, and this time I was in India on business. Got the donor spreadsheet, but didn't make any purchases based on that. By the time I was awake Monday morning, half of the Day was over, but I was still able to snag two great offers and PMed for a third (still waiting for a response).

Great opportunity to try some wines that I haven't at a discounted/introductory price.

Overall, great experience- thanks Todd et al!

Alan

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Re: Berserker Day IV - Final Thoughts

#28 Post by S. Reynolds » January 28th, 2013, 7:53 am

Thanks for the great day of sales! My first BD, but I enjoyed it a lot and picked up a mixed case of intriguing wines I've been wanting to try, as well as learned of a promising retailer who was new to me, and scribbled down some wineries to check out.
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Re: Berserker Day IV - Final Thoughts

#29 Post by Todd F r e n c h » January 28th, 2013, 8:03 am

Great feedback, folks, thank you.

The Excel spreadsheet was hard for me to read as well - imagine having to use it as your input tool for BerserkerDay! The problem is that wineries often have, as you saw, lengthy descriptions, and spreadsheets really aren't meant for lengthy text. Anybody know of a solution? I'm happy to hear it for next year!

As for the date of BerserkerDay, I have my own observations. While it seemed to be good to have on a Sunday, without conflict, the possibility was raised that with one's spouse easily watching over, spending might have been curbed, as opposed to being at work. Also, at work, I think there's more urgency, so it has a bit more of a madness feel to it, as you never know when you'll be hit with a task or called into a meeting or receive a phone call. I missed people complaining about being at work, actually - it was funny to see, and I don't think the sales suffered at all by it! I'll put up a poll for the next one, today so it is fresh, and find out what the preference is. I'd love to expand upon the offline events if possible - but I've yet to hear much from those who held them (Seattle, San Fran, NYC). I would love to figure out a completely new method of delivering BerserkerDay as well, if anyone has ideas that can capture the fever that we always have, but turn it into something even more exciting. Any TV producers here???

For those who are upset that they spent too much money, I can tell you the only way to avoid doing it - be the one posting the offers! You see a great offer go by (because you posted it) and before you can react and buy it, you have to post another one! It helps the wedding budget!

PLEASE, participants and ITB'ers, please please keep using this thread to give your notes and feedback - positive or negative - so we can continue to make this bigger and better each year. Next year is our 5th anniversary!!!
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Re: Berserker Day IV - Final Thoughts

#30 Post by timmy roos » January 28th, 2013, 8:04 am

My second berserker day -- first as a donor. I really liked the sample packs from some of the wineries I was not so familiar with. I think a win/win for winery and berserker.
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Re: Berserker Day IV - Final Thoughts

#31 Post by dsGriswold » January 28th, 2013, 9:11 am

This being my third year, I was able to approach with a plan and stick to it! The spreadsheet worked well on the iPad when I expanded the offers so I could read them. Year one was massive buying of new to me winery samplers. Year two was to buy from those impressive year one offerings and adding a couple of potential new wineries. Year three was to replenish some daily drinkers, as I am working through the year one and two wines. I love the Holdredge, Cabot and Dacalier. This year only bought some Dacalier for myself and friends, and Rascal PG for TW. There are a couple I would like to try, that is what BD5 is for! [cheers.gif]
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Re: Berserker Day IV - Final Thoughts

#32 Post by Nola Palomar » January 28th, 2013, 9:27 am

Todd F r e n c h wrote:Great feedback, folks, thank you.

The Excel spreadsheet was hard for me to read as well - imagine having to use it as your input tool for BerserkerDay! The problem is that wineries often have, as you saw, lengthy descriptions, and spreadsheets really aren't meant for lengthy text. Anybody know of a solution? I'm happy to hear it for next year!
Well def. not a computer guru, but how about next year have a set up where there would be a place for ITB's / wineries / to paste their info in a table format. Same thing, but maybe tables are a little easier to manipulate than a spreadsheet.

Winery ---- Donation / Offer ----- Detailes of offer ------ Max # of bottles in offer ----- Link to website
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Re: Berserker Day IV - Final Thoughts

#33 Post by Pat Burton » January 28th, 2013, 9:31 am

I really enjoyed the day and found it fun to watch all of the offering pop up unexpectedly. One thing I found difficult was seeing all the offers - as the threads move around from posting, it can get hard to see the newest offers (something I also struggled with last year). Perhaps the offer threads could all start with a number so one could find them quickly? Or maybe give each new offer a ten minute stickie?
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Re: Berserker Day IV - Final Thoughts

#34 Post by Dalema » January 28th, 2013, 9:42 am

Pat Burton wrote:I really enjoyed the day and found it fun to watch all of the offering pop up unexpectedly. One thing I found difficult was seeing all the offers - as the threads move around from posting, it can get hard to see the newest offers (something I also struggled with last year). Perhaps the offer threads could all start with a number so one could find them quickly? Or maybe give each new offer a ten minute stickie?
Yes - that's what I was trying to get at too. Most forums have a feature where you can sort by "original / first post date/time" but couldn't find that - then you could keep them in order nicely and see the new offerings.

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Re: Berserker Day IV - Final Thoughts

#35 Post by Todd F r e n c h » January 28th, 2013, 9:57 am

I'm receiving some feedback from veteran ITB'ers that their order count was down from last year, some significantly. Others are experiencing much higher results, but still, to have some of the stalwart offers that are ALWAYS popular see a reduction in orders makes me think that we might have gone too far, and had too many offers.

I'm considering next year doing a 'top 50' offers, and that only the best 50 will make the cut. Thoughts?
Apparently I'm lazy, have a narrow agenda, and offer little in the way of content and substance (RMP) (and have a "penchant for gossip" -KBI)

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Re: Berserker Day IV - Final Thoughts

#36 Post by David K o l i n » January 28th, 2013, 10:00 am

I'd support that, Todd. 50 is a lot, too, though

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Re: Berserker Day IV - Final Thoughts

#37 Post by Todd F r e n c h » January 28th, 2013, 10:02 am

David K o l i n wrote:I'd support that, Todd. 50 is a lot, too, though
It is, but we had 70 ITB participants this year, not including auctions, and most with several, or many, offers within offers!

Need to pare it down some.
Apparently I'm lazy, have a narrow agenda, and offer little in the way of content and substance (RMP) (and have a "penchant for gossip" -KBI)

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Re: Berserker Day IV - Final Thoughts

#38 Post by Michael Davidson » January 28th, 2013, 10:10 am

It might've been the weekend that cut traffic, Todd, not just the number of offers.

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Re: Berserker Day IV - Final Thoughts

#39 Post by PR K e l l y » January 28th, 2013, 10:13 am

Todd F r e n c h wrote:Great feedback, folks, thank you.

The Excel spreadsheet was hard for me to read as well - imagine having to use it as your input tool for BerserkerDay! The problem is that wineries often have, as you saw, lengthy descriptions, and spreadsheets really aren't meant for lengthy text. Anybody know of a solution? I'm happy to hear it for next year!

As for the date of BerserkerDay, I have my own observations. While it seemed to be good to have on a Sunday, without conflict, the possibility was raised that with one's spouse easily watching over, spending might have been curbed, as opposed to being at work. Also, at work, I think there's more urgency, so it has a bit more of a madness feel to it, as you never know when you'll be hit with a task or called into a meeting or receive a phone call. I missed people complaining about being at work, actually - it was funny to see, and I don't think the sales suffered at all by it! I'll put up a poll for the next one, today so it is fresh, and find out what the preference is. I'd love to expand upon the offline events if possible - but I've yet to hear much from those who held them (Seattle, San Fran, NYC). I would love to figure out a completely new method of delivering BerserkerDay as well, if anyone has ideas that can capture the fever that we always have, but turn it into something even more exciting. Any TV producers here???

For those who are upset that they spent too much money, I can tell you the only way to avoid doing it - be the one posting the offers! You see a great offer go by (because you posted it) and before you can react and buy it, you have to post another one! It helps the wedding budget!

PLEASE, participants and ITB'ers, please please keep using this thread to give your notes and feedback - positive or negative - so we can continue to make this bigger and better each year. Next year is our 5th anniversary!!!
This is what I was thinking might happen when I saw the date posted, especially the spousal awareness factor (certainly in my case it applied). Having it during a work day also makes it more likely that more people are "legitimately" stuck at their computer all day wearing out the F5 key on the berserker Day forum. Tough to resist those incredible deals as they pop up in front of you. Harder to do that on a weekend day at home with family, etc. trying to sneak peeks at your iPhone, so you are going to miss some of those deals you might hit while at your desk. I only went for 2 deals this year, Cabot and Sojourn, which is by far my lowest total dollar outlay of any Berserker Day. That said, I had vowed to only look, not buy this year since I already have way too much wine (and am selling a big chunk of it), but couldn't resist those old standbys.
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Re: Berserker Day IV - Final Thoughts

#40 Post by Todd F r e n c h » January 28th, 2013, 10:14 am

Michael Davidson wrote:It might've been the weekend that cut traffic, Todd, not just the number of offers.

Michael
I kind of like the idea of making it a competition of sorts, though, where we have a wide variety of offers, but only the X number of best ones make the cut and get to be listed. We'll see - I'm happy to take feedback from everyone.

By the server statistics, our traffic was indeed lower this year, so the weekend was bad news in that regard. I guess work day is the way to go!
Apparently I'm lazy, have a narrow agenda, and offer little in the way of content and substance (RMP) (and have a "penchant for gossip" -KBI)

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Re: Berserker Day IV - Final Thoughts

#41 Post by Mark Y » January 28th, 2013, 10:21 am

Weren't there offers that sold out in 5 mins?

The offers aren't the same year over year, so it would be interesting to see stats from ITB that offered the same/very similar as prior year, and how their order count went.
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Re: Berserker Day IV - Final Thoughts

#42 Post by J. Singleton » January 28th, 2013, 10:27 am

I like the idea of paring the offers down as we just had so many. The one potential negative is that we risk alienating some wineries and we've always been a very inclusive board. That's what makes this such a great place. Okay, that was my one and only Kumbaya moment. But as the board grows, so does this day and it's a great problem having almost too much interest. I guess we just need to figure out a way to structure it a little bit better/more efficiently and making this more competitive is probably a good thing.
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Re: Berserker Day IV - Final Thoughts

#43 Post by Chris Presutti » January 28th, 2013, 10:29 am

Just an observation: It could also be an issue of timing as BD came on the heels of Saxum, Carlisle, etc., and just before Rhys and others. It's hard to keep enough of your powder dry when there are so many big ticket offers coming out earlier every year. Does anyone else remember when there were spring mailers that came out in the spring and fall mailers that came out in the fall?

As for less traffic this year for some wineries, it's all about competition. The better deals simply sold out sooner.

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Re: Berserker Day IV - Final Thoughts

#44 Post by AndrewH » January 28th, 2013, 10:31 am

Todd F r e n c h wrote:
Michael Davidson wrote:It might've been the weekend that cut traffic, Todd, not just the number of offers.

Michael
I kind of like the idea of making it a competition of sorts, though, where we have a wide variety of offers, but only the X number of best ones make the cut and get to be listed. We'll see - I'm happy to take feedback from everyone.

By the server statistics, our traffic was indeed lower this year, so the weekend was bad news in that regard. I guess work day is the way to go!
What about posting the less attractive offers at less attractive times . . . . like how they make the lower ranked skiers ski the downhill after the course is all chewed up by the top dogs.
Andrew H e i m e r t

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Re: Berserker Day IV - Final Thoughts

#45 Post by Todd F r e n c h » January 28th, 2013, 10:38 am

Chris Presutti wrote:Just an observation: It could also be an issue of timing as BD came on the heels of Saxum, Carlisle, etc., and just before Rhys and others. It's hard to keep enough of your powder dry when there are so many big ticket offers coming out earlier every year. Does anyone else remember when there were spring mailers that came out in the spring and fall mailers that came out in the fall?

As for less traffic this year for some wineries, it's all about competition. The better deals simply sold out sooner.
Why are these jerks putting offers around BerserkerDay?? WE have the date set!
Apparently I'm lazy, have a narrow agenda, and offer little in the way of content and substance (RMP) (and have a "penchant for gossip" -KBI)

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Re: Berserker Day IV - Final Thoughts

#46 Post by T Fletcher » January 28th, 2013, 10:44 am

For competition, would it be possible to alert everyone prior to BD as to when certain offers will go live? Not necessarily knowing what the offer may be, but just allowing the potential for scheduling. I go back to the Nicora deal from yesterday. If you weren't at the computer when it went live, you really had no shot. Of course, this may tax the winery/vendors too much, I have no idea. This is why I love the auctions. As long as you know when they close, you pretty much have a shot.

Again, may thanks to Todd and the gang and all the wineries and vendors. Yesterday was really fun and today is great to see the aftermath.
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Re: Berserker Day IV - Final Thoughts

#47 Post by Chuck Miller » January 28th, 2013, 11:02 am

Pat Burton wrote:I really enjoyed the day and found it fun to watch all of the offering pop up unexpectedly. One thing I found difficult was seeing all the offers - as the threads move around from posting, it can get hard to see the newest offers (something I also struggled with last year). Perhaps the offer threads could all start with a number so one could find them quickly? Or maybe give each new offer a ten minute stickie?
+1. Have the forum list the offers in the order posted, newest on top. You only have to look at the ones at the top at you haven't already acted on, or are not interested in
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Re: Berserker Day IV - Final Thoughts

#48 Post by Andrew Morris » January 28th, 2013, 11:15 am

Todd F r e n c h wrote:I'm receiving some feedback from veteran ITB'ers that their order count was down from last year, some significantly. Others are experiencing much higher results, but still, to have some of the stalwart offers that are ALWAYS popular see a reduction in orders makes me think that we might have gone too far, and had too many offers.

I'm considering next year doing a 'top 50' offers, and that only the best 50 will make the cut. Thoughts?
Hi Todd,

Thanks for all the work you put into this. Yes, for Briceland, orders are down from the past.

I might have done better if I had thought of the idea of making a more special offer that was only for donors. Was this something that people came up with on their own, or did I miss a memo?

I'd like to get your insight as to whether or not it is worthwhile to have our offer open for a few more days. Thoughts? In fact, I still have one more Pinot Pack, which kind of surprises me.

Thanks again. The great thing about the event from my POV is the exposure, even if sales are not huge, people have heard of us.
Andrew Morris

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Re: Berserker Day IV - Final Thoughts

#49 Post by Todd Hamina » January 28th, 2013, 11:33 am

We were up from last year,but I attribute that more to just letting people select whatever they liked. I can understand the draw of free shipping, but from my perspective (I use a third party for pick and pack and am 100% compliant with State laws) going to a deeper discount made sense. And my offer expires on the 31st too.

I like the sentiment that people are trying out new wineries, and so would be discouraged by a top 50 idea. In terms of the downhill analogy, sometimes that lowly placed skier wins...
Co-Owner, Biggio Hamina Cellars
-BiggioHamina

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Re: Berserker Day IV - Final Thoughts

#50 Post by Joe B » January 28th, 2013, 11:37 am

Chris Presutti wrote:Just an observation: It could also be an issue of timing as BD came on the heels of Saxum, Carlisle, etc., and just before Rhys and others. It's hard to keep enough of your powder dry when there are so many big ticket offers coming out earlier every year. Does anyone else remember when there were spring mailers that came out in the spring and fall mailers that came out in the fall?

As for less traffic this year for some wineries, it's all about competition. The better deals simply sold out sooner.
Yeah, we'll now the spring offerings mail in spring but they can invest your money back into their business several months earlier. It's a win win lose scenario for them us them.
J W@ll @ce

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