Having previously only tried the now ubiquitous cheap Jinro sojus, I always figured soju isn’t for me (too cloying/sweet, couldn’t drink the stuff); that is, until a Korean friend made try Hwayo 25 & 41 - very clean, appetisingly dry and pure, pretty nice with the Hanwoo 1++ grade beef said friend features at her restaurant. This stuff, I like.
Nb., I put “high end” in quotation marks because, though Hwayo’s sojus cost materially more than big production sojus, in gross price terms, they aren’t expensive at all.
25 on the left; 41 on the right, the numbers also indicating %abv.
Had the subject sojus with some Hanwoo 1++ cote deungsim (ribeye)…
…and hanjeongsal (pork jowl). Good stuff.