Bacardi buys the rest of Patron

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PeterJ
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Joined: June 25th, 2009, 1:24 pm
Location: Mission Viejo, CA

Bacardi buys the rest of Patron

#1 Post by PeterJ » January 24th, 2018, 8:12 pm

For a guy who started out selling shampoo and hairspray Jean Paul DeJoria has done pretty well for himself. From what I recall Bacardi already owned 30% but DeJoria owned the rest.

http://adage.com/article/cmo-strategy/b ... ms/312040/
Peter J@ckel

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