For a guy who started out selling shampoo and hairspray Jean Paul DeJoria has done pretty well for himself. From what I recall Bacardi already owned 30% but DeJoria owned the rest.
http://adage.com/article/cmo-strategy/b ... ms/312040/
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BEERserkers and fans of spirits, come on in! Discussion about beer, spirits, liquor - anything beverage non-wine related
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