just read an article in the Santa Rosa Press Democrat (link) talking about attendees and their behavior during Weekend #1. the vibe of the article seems to suggest the demographics of the crowds are getting younger, and their focus is more about boozing than tasting wine & buying.
for those who may have attended: what was your experience like?
for those ITB who poured at this event: did you see more drinkers than buyers? was the crowd any different from 2011?