Mattstolz wrote: ↑May 1st, 2021, 8:30 am while i dont think its right (and voted so), it is a pretty high premium for the information. how many times does that investment even really pay off for a retailer? most of the time, the wines that get scores where it would make a difference are already expensive. the ones where there could really be big price jumps are not gonna make up a 2k difference very easily (thinking of times like the Sonoma Hillsides 100point score). most cali cabs release with the scores already out, most bordeaux that are gonna get big price bumps are bought en primeur, and Galloni doesnt hand out big scores in Burgundy. Hes also typically already scored a Barolo 2-3x before its even released so it doesnt really help anyone there either.
I mostly just dont see how a 2k price tag per month gets justified.
when I worked at a big, multi-store chain, the shelf talkers alone moved enough wine to justify the 2k per month rate (and I'd imagine this chain was paying more given the amount of stores they have). When I have worked at independent stores, not once have they subscribed to a publication like that. Different customers go to different stores.
When I have worked in distribution, sometimes I'd mention scores but often I wouldn't. But, I was also only using my consumer subscription to Vinous as there's zero way any of the distributors I worked for could remotely justifying paying 24k per year.
People here are focusing on the gems and what their price increase may be, but that's such a small fraction of where the value is in a publication like Vinous. We constantly have to remember that by merely posting on this forum, that all of us are a complete drop in the bucket of the wider wine world and this really won't register as much as I think those on here and the Vinous boards realize.