2018 Realm is coming (2/9/2021)

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chris.p
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2018 Realm is coming (2/9/2021)

#1 Post by chris.p »

I was checking Realm Cellars website, and I found the release is coming soon
Our 2021 Spring Release begins on February 9, 2021 and will showcase our Single Vineyard wines from the 2018 vintage. The following wines will be released: 2018 Farella Vineyard, 2018 Houyi Vineyard, 2018 Beckstoffer Dr. Crane Vineyard, 2018 Beckstoffer To Kalon Vineyard, 2018 Beckstoffer To Kalon Vineyard Cabernet Franc, as well as our white wine, the 2020 Fidelio. We’re also excited to debut a new wine within the Spring Release, the Beckstoffer Bourn Vineyard. Stay tuned for more information on these wines in advance of the release.
Definitely will take the Farella, Dr.Crane, Beckstoffer To Kalon, Beckstoffer Cab Franc and Fidelio. Not sure about Houyi.
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Re: 2018 Realm is coming (2/9/2021)

#2 Post by Mike Van1 »

chris.p wrote: January 18th, 2021, 7:14 pm I was checking Realm Cellars website, and I found the release is coming soon

Definitely will take the Farella, Dr.Crane, Beckstoffer To Kalon, Beckstoffer Cab Franc and Fidelio. Not sure about Houyi.
Have you been offered Dr. Crane or To Kalon in the past? I’ve been buying Realm for a few years now and have never been offered an allocation of Dr. Crane or To Kalon. Last year I was able to wishlist both for the first time but none were granted.
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Re: 2018 Realm is coming (2/9/2021)

#3 Post by OwenB »

I was offered one each of Dr. Crane and To Kalon last year. Previously, I had only wishlist and none were granted. Given 2018 yields were strong (not a Realm specific comment, but my understanding for Napa in general), maybe there will be a little more to go around?
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    Re: 2018 Realm is coming (2/9/2021)

    #4 Post by Chris Atkins »

    How much might the Farella Vineyard cost?

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    Re: 2018 Realm is coming (2/9/2021)

    #5 Post by OwenB »

    Chris Atkins wrote: January 19th, 2021, 8:16 am How much might the Farella Vineyard cost?
    Believe it was $150 for the '16 (offered Feb 2019). Don't think they made the Farella in '17.
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      Re: 2018 Realm is coming (2/9/2021)

      #6 Post by Bryan Kandel »

      This wine game is fun, because it is basically Christmas every few months; only problem is you are your own Santa.

      Did anyone have wines from Kata? Curious to see if there are any material changes between that and what is upcoming.

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      Re: 2018 Realm is coming (2/9/2021)

      #7 Post by blarmston »

      Would love to grab some Farella and Bourn, if offered. Scott, are you out there? 😉
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      Re: 2018 Realm is coming (2/9/2021)

      #8 Post by scott.becker »

      You guys beat me to the punch! Was thinking I would post some thoughts on the upcoming release in the next week or so. Let me pull those thoughts together and incorporate the questions that have popped up here into my comments. I will also dig out my hard hat and body armor before talking about pricing!

      A few quick comments to share immediately. We are thrilled to have Farella back in the lineup. 2018 marks a very important year for us in that vineyard and I'll expand on this in my next post. 2018 also marks the inaugural release of Beckstoffer Bourn which is formerly known as Kata. I'll address the material change question in detail but the short answer is no. Good news is that To Kalon quantity is slightly higher in this vintage - partly yield and partly from new rows. Dr. Crane is flat.

      Appreciate the Santa Claus reference! And I have the same problem with my own buying, or rather...gift-giving to myself?!?
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      Re: 2018 Realm is coming (2/9/2021)

      #9 Post by FMansfield »

      scott.becker wrote: January 19th, 2021, 12:04 pm You guys beat me to the punch! Was thinking I would post some thoughts on the upcoming release in the next week or so. Let me pull those thoughts together and incorporate the questions that have popped up here into my comments. I will also dig out my hard hat and body armor before talking about pricing!

      A few quick comments to share immediately. We are thrilled to have Farella back in the lineup. 2018 marks a very important year for us in that vineyard and I'll expand on this in my next post. 2018 also marks the inaugural release of Beckstoffer Bourn which is formerly known as Kata. I'll address the material change question in detail but the short answer is no. Good news is that To Kalon quantity is slightly higher in this vintage - partly yield and partly from new rows. Dr. Crane is flat.

      Appreciate the Santa Claus reference! And I have the same problem with my own buying, or rather...gift-giving to myself?!?
      Huge Realm fan. Cannot wait to read what you have to say.
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      Re: 2018 Realm is coming (2/9/2021)

      #10 Post by chris.p »

      Mike Van1 wrote: January 19th, 2021, 4:56 am
      chris.p wrote: January 18th, 2021, 7:14 pm I was checking Realm Cellars website, and I found the release is coming soon

      Definitely will take the Farella, Dr.Crane, Beckstoffer To Kalon, Beckstoffer Cab Franc and Fidelio. Not sure about Houyi.
      Have you been offered Dr. Crane or To Kalon in the past? I’ve been buying Realm for a few years now and have never been offered an allocation of Dr. Crane or To Kalon. Last year I was able to wishlist both for the first time but none were granted.
      No, I hope Realm can offer me Dr.Crane this year, and good luck!
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      Re: 2018 Realm is coming (2/9/2021)

      #11 Post by chris.p »

      FMansfield wrote: January 19th, 2021, 5:59 pm
      scott.becker wrote: January 19th, 2021, 12:04 pm You guys beat me to the punch! Was thinking I would post some thoughts on the upcoming release in the next week or so. Let me pull those thoughts together and incorporate the questions that have popped up here into my comments. I will also dig out my hard hat and body armor before talking about pricing!

      A few quick comments to share immediately. We are thrilled to have Farella back in the lineup. 2018 marks a very important year for us in that vineyard and I'll expand on this in my next post. 2018 also marks the inaugural release of Beckstoffer Bourn which is formerly known as Kata. I'll address the material change question in detail but the short answer is no. Good news is that To Kalon quantity is slightly higher in this vintage - partly yield and partly from new rows. Dr. Crane is flat.

      Appreciate the Santa Claus reference! And I have the same problem with my own buying, or rather...gift-giving to myself?!?
      Huge Realm fan. Cannot wait to read what you have to say.
      same here, cheers
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      Re: 2018 Realm is coming (2/9/2021)

      #12 Post by chris.p »

      scott.becker wrote: January 19th, 2021, 12:04 pm You guys beat me to the punch! Was thinking I would post some thoughts on the upcoming release in the next week or so. Let me pull those thoughts together and incorporate the questions that have popped up here into my comments. I will also dig out my hard hat and body armor before talking about pricing!

      A few quick comments to share immediately. We are thrilled to have Farella back in the lineup. 2018 marks a very important year for us in that vineyard and I'll expand on this in my next post. 2018 also marks the inaugural release of Beckstoffer Bourn which is formerly known as Kata. I'll address the material change question in detail but the short answer is no. Good news is that To Kalon quantity is slightly higher in this vintage - partly yield and partly from new rows. Dr. Crane is flat.

      Appreciate the Santa Claus reference! And I have the same problem with my own buying, or rather...gift-giving to myself?!?
      I saw your post on the Instagram about the new label, then I came here to start this thread. I just can't wait to see my spring release, and big thanks to you and your team. A quick question, I heard Realm planned to host winery tour in 2021, any updates about this?
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      Re: 2018 Realm is coming (2/9/2021)

      #13 Post by Chris Atkins »

      Never had the Realm Farella. Just wondering how it compares to the DiCostanzo Farella? For those fortunate enough to have tried both.

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      Re: 2018 Realm is coming (2/9/2021)

      #14 Post by Robert G. »

      Just went in on the introductory offer:

      2018 Tempest
      2018 Bard
      2017 Houyi

      Hoping to get even just a small allocation this coming release!
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      Re: 2018 Realm is coming (2/9/2021)

      #15 Post by Chris H. »

      Chris Atkins wrote: January 19th, 2021, 6:41 pm Never had the Realm Farella. Just wondering how it compares to the DiCostanzo Farella? For those fortunate enough to have tried both.
      Great question! I have only had the DiCostanzo Farella, and not the Realm, so I'd be curious too.
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      Re: 2018 Realm is coming (2/9/2021)

      #16 Post by Josh H »

      Chris H. wrote: January 20th, 2021, 6:39 am
      Chris Atkins wrote: January 19th, 2021, 6:41 pm Never had the Realm Farella. Just wondering how it compares to the DiCostanzo Farella? For those fortunate enough to have tried both.
      Great question! I have only had the DiCostanzo Farella, and not the Realm, so I'd be curious too.
      I haven’t opened my DiCostanzo Farella, but then Realm Farella is incredible. It’s actually my favorite Realm and I tasted it against the To Kalon recently and preferred the Farella yet again (although To Kalon was incredible too).
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      Re: 2018 Realm is coming (2/9/2021)

      #17 Post by Chris H. »

      Josh H wrote: January 20th, 2021, 8:05 am
      Chris H. wrote: January 20th, 2021, 6:39 am
      Chris Atkins wrote: January 19th, 2021, 6:41 pm Never had the Realm Farella. Just wondering how it compares to the DiCostanzo Farella? For those fortunate enough to have tried both.
      Great question! I have only had the DiCostanzo Farella, and not the Realm, so I'd be curious too.
      I haven’t opened my DiCostanzo Farella, but then Realm Farella is incredible. It’s actually my favorite Realm and I tasted it against the To Kalon recently and preferred the Farella yet again (although To Kalon was incredible too).
      Thanks for the note! I opened a 2016 DiCostanzo Farella over the summer and didn't take notes, but it was classy, restrained but still Napa--and needed time.
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      Re: 2018 Realm is coming (2/9/2021)

      #18 Post by scott.becker »

      Hi everybody, thanks for the interest and all the questions. I think I’ll break up my comments into 3 parts over the next few days to keep myself more organized and efficient:

      - First, I’ll share some thoughts on the vintage and each wine in this post, as well as answer some of your questions above.
      - Second post, I’ll share thoughts on pricing for the wines – both general comments and specific to wines in this release.
      - Third post, I’ll add comments on allocations – how they work, what you can expect, how we are evolving, etc.

      Plenty of others have written more eloquently (Antonio, Lisa, Roy, etc) about the 2018 vintage so I won’t belabor the point. There’s also a good thread floating around here somewhere about 2018 vs 2019 in Napa Valley. Both vintages will be strong so as consumers we have a lot to look forward to. My impression of our 2018’s right now is that they are showing more nuance and more separation between themselves. Plenty of richness like always but maybe something more this year. Perhaps more typicity…truer to the site. To Kalon and Dr. Crane are both rich, dense wines but you won’t mistake one for the other. Farella distinguishes itself with more Coombsville character than in some years like 2015 or 2016. There could be a variety of reasons for this and we can debate that later if you want. For now, here are the wines being released:

      - Houyi. Once again 100% Cabernet Sauvignon from this Pritchard Hill vineyard. I always love the perfumed character of this wine. When I think about the neighborhood for this vineyard, I’m energized by the challenge and the opportunity to stand along side some of the greats.

      -Farella Estate. 100% Cabernet Sauvignon although future iterations will include Merlot. First year where we took over farming the vineyard as part of a long-term partnership with the Farella family. Back in the lineup after we missed the 2017 vintage because of the fires.

      - Beckstoffer Bourn. Formerly known as Kata, this wine is 90% Cab Sauv and 10% Petite Sirah. The progression in this wine over last several years was to dial back slightly on the PS in the blend to bring more harmony. First vintage under Realm but Benoit’s steady hand and palate means you can expect consistency compared to prior Kata vintages. We are excited about the partnership with David Beckstoffer and we now have three key Beckstoffer vineyards in the portfolio.

      - Beckstoffer Dr. Crane. 100% Cab Sauv. West St. Helena vineyard next to a rock quarry. This wine is always special and I just wish we could source more fruit from here.

      - Beckstoffer To Kalon. This wine is where I notice the nuance and precision of 2018 the most right now. Still has a typical profile of opulent red and black fruits but there seems to be more freshness in this wine at this young stage than I remember with previous vintages. We added some new rows in 2018 which brings more diversity to the final blend and enables us to produce more – very exciting!

      - Beckstoffer To Kalon Cab Franc. 100% Cab Franc. First time it’s been 100% Cab Franc, normally we have a little Cab Sauv. This wine has the density and richness that is so typical of the vineyard but also the freshness and herbal undertones that are typical of the varietal. Bottled in magnums only.

      - Fidelio. This will be the only wine we release from the 2020 vintage. 100% Sauvignon blanc with a blend of Farella and Gamble fruit. Volume is down slightly.

      A minute on the Farella Vineyard. It’s humbling for us to be in the position to help steward the future of this place. Frank Farella bought the property in 1977 and planted Cabernet despite everyone recommending against it at the time. Frank is now 91 and still golfing when he can. He’s a legend. Frank’s son Tom took over winegrowing duties in the 80’s and he’s done an incredible job preserving the unique character of the place. I talk a lot about Realm standing on the shoulders of those who’ve gone before us. We have a legacy to preserve from Frank and Tom…and yet we know we must forge a path for the future. We’ve been slowly making adjustments to the farming in our rows of the vineyard, for example, but still doing things Tom’s way in his rows. A few others are taking fruit from the Farella Vineyard such as Massimo DiCostanzo and Jason Moore from Modus Operandi. That creates a fascinating opportunity to taste different wines from the same vineyard! For my palate, I find Massimo’s wines to be more classic in nature. His version of Farella (to me) is more elegant, showing great restraint. On the spectrum of fruit, his wines are fresher, more herbal notes than what you will find in the Realm version. Comparatively, I think the Realm house style is denser, richer, the tannins being rounder, polished. More emphasis on fruit. The beautiful thing about wine is that both approaches (among others) can co-exist…just depends on your mood, the food you are pairing with, the company, the occasion, etc.

      To the question about reopening our estate…yes, we are aiming for a summer target which is of course dependent on Covid, local regulations, etc. We are aiming to launch our new website in late spring which will give members the ability to book an appointment online through their account. The reopening will mark a new chapter but we still have a long, long way to go. We acquired the two adjacent Hartwell parcels last year which includes the hilltop vineyard and house. We still have a lot more development ahead, in the form of expanding caves, renovating the tank rooms, replanting vineyards, moving the driveway, etc. But it will be nice to welcome guests again on property – to take stock of how far we’ve traveled, and yet to also look ahead to the next phase.

      Back soon with part 2.
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      Re: 2018 Realm is coming (2/9/2021)

      #19 Post by Tom Chen »

      Thanks Scott, and very appreciative of your presence on this site.

      Great info.

      Really looking forward to more and to the allocation on Feb. 9!

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      Re: 2018 Realm is coming (2/9/2021)

      #20 Post by Jmigliano »

      Scott,

      Thanks for the update. Didn’t buy the SVD last year after buying Bard. Worst wine mistake of last year. Cant wait for Feb 9th
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      Re: 2018 Realm is coming (2/9/2021)

      #21 Post by FMansfield »

      Thank you Scott. Looking forward to comparing Farellas, Cranes, and To Kalons!
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      Re: 2018 Realm is coming (2/9/2021)

      #22 Post by JohnP »

      Scott, any chance the Fidelio will ever incorporate semillon and muscadelle? Realm's style of sauvblanc is so unique, that I can only imagine what adding some more dense/waxy tones would create. There's been a little discussion of this in prior posts, so thought I'd broach the subject. If there's a winemaker that I'd like to see create a bdx blanc style, it's definitely Benoit.
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      Re: 2018 Realm is coming (2/9/2021)

      #23 Post by David Crow »

      Scott, any chance you can also provide some color into any new upcoming vineyard sources you’re working on? I know you all added Upper Range recently and have added some more of the Hartwell property. I’d love to hear more about other new sources and areas you may be looking to source from (to the extent you can share any info).

      In particular, I recently heard the interview Benoit did with Wally’s where he mentioned you all may be looking into acquiring land in Burgundy or Bordeaux. That would certainly be exciting! I’d love to hear more about how you all might be thinking about expanding into new areas like that.

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      Re: 2018 Realm is coming (2/9/2021)

      #24 Post by F.Daner »

      I got the 18 Bard and realized I never entered into CT. What was the release price this year ? Can't remember...

      thanks
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      Re: 2018 Realm is coming (2/9/2021)

      #25 Post by J. Rock »

      F.Daner wrote: January 24th, 2021, 11:52 am I got the 18 Bard and realized I never entered into CT. What was the release price this year ? Can't remember...

      thanks
      I believe it was $110, exclusive of tax and shipping.
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      Re: 2018 Realm is coming (2/9/2021)

      #26 Post by OwenB »

      J. Rock wrote: January 24th, 2021, 12:13 pm
      F.Daner wrote: January 24th, 2021, 11:52 am I got the 18 Bard and realized I never entered into CT. What was the release price this year ? Can't remember...

      thanks
      I believe it was $110, exclusive of tax and shipping.
      Agreed
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        Re: 2018 Realm is coming (2/9/2021)

        #27 Post by scott.becker »

        Hi everybody, I’m back for part 2 on the upcoming Realm spring release. I’ve been working on my rain dance the last few days and, as I write this on Sunday afternoon, it looks like we should get a few inches of much-needed rain in the next several days. It still won’t be enough but it’s a start!

        Thanks for the continued questions. I appreciate the dialogue and I certainly don’t want my participation here to otherwise dampen the back and forth between others. I find the feedback and insights gleaned from this forum to be valuable.

        A few of you asked about pricing and I know that’s always a topic that comes up each time a winery releases a new vintage. As the Realm team knows, this is one of the hardest decisions we make…and one to which I lose many sleepless nights. In addition to the pricing of the upcoming release, I’m also going to share our thought process here in the hopes of providing some context that is useful for your wine collecting journey.

        Our current approach to pricing reflects an evolution of thought over the last several years. We distinguish between release and retail. The release price is available to members during the two-week period of the release. This is typically the best price you will find for the wines although the time frame is limited and it’s dependent on allocations which can take years for a member to build. After the release, we move to retail pricing which is an attempt to be consistent across accounts, channels, markets, etc. We allocate most of the wine to releases but we do hold back some to share in various other ways – to guests when they visit the estate, special offerings, restaurants (when they come back), retail accounts, etc. The price benchmark for each of these other channels is retail. Of course it’s not an exact science and we have no control over what happens in the secondary market. Once we reopen the estate to guests, we especially want to have wine available for tasting and purchase. But we also need to respect and support our trade partners around the world…so this is why it’s important for us to use retail pricing outside of the release windows.

        As a member or consumer, here’s how you might think about our approach to pricing. The releases are constrained by time and allocation, but they offer the best price. You can increasingly access our wines year-round (once we reopen hospitality, more retail presence, etc) but the price is typically a bit higher. This is especially important for The Bard where we are actively trying to build exposure for Realm by placing this wine around the world. If you aren’t allocated a bottle of Dr. Crane (yet!) during the release, you can always find a bottle on wine-searcher but you will typically have to pay more than the release price. On our new website, which we hope to launch later this spring, we are trying to do a better job listing places around the world where you can find our wines. This allows you to still buy a bottle outside of the release window by finding it at a restaurant or wine shop or auction house.

        Our goal is to over-deliver on quality for every wine we make…from The Bard ($110 last fall release) to The Absurd and everything in between. The fall release includes wines like The Tempest and The Bard with prices that are more approachable. In the case of The Bard, we consciously hold down pricing relative to where we think quality is…so that we continue to over-deliver. With all that written, here’s the latest thinking for our spring release pricing, listed in 750mL formats:

        - Farella Estate - $175. I believe Coombsville in the 2020’s and 2030’s could have some of the hallmarks of Oakville in the 1980’s and 1990’s. What I mean is it’s still up and coming and the level of investment and focus on improving quality could propel Napa Valley forward. This thesis was a huge part of the motivation behind our partnership with the Farella family. Our wine is priced on the higher end for the appellation as it stands today. But 2018 marks an important milestone for Realm and the Farella Vineyard as it becomes part of our estate program. I have every confidence to believe we are improving farming and thereby fruit quality and then wine quality.

        - Houyi - $225. Whereas we are on the higher end in Coombsville, I think we are on the lower end of pricing on Pritchard Hill. I’m very impressed with the general level of quality coming from this area – both from other producers in this vineyard as well as the neighbors. We don’t own this vineyard and I do think there’s a pricing distinction to make between sourcing fruit and farming it yourself.

        - Beckstoffer Bourn - $200. We added this vineyard to the Realm portfolio with the belief that the potential of this site is every bit as good as Dr. Crane and To Kalon. But this is our first release as a wine in the Realm portfolio and I think there’s something to be said for proving its worth and value over time.

        - Beckstoffer To Kalon - $250. No change in price from last few years. We added a few rows so volume is up slightly. I expect to hold this price for 2018 and 2019 vintages.

        - Beckstoffer Dr. Crane - $300. This might be the most controversial increase from prior releases. And this might sound crazy but even at this price I think the wine is undervalued. I’m generally one to just put my head down, keep grinding, keep trying to get better, etc because I know we have a long way to go to fulfill our vision for what Realm can become…so I don’t say this lightly, but when it comes to our Beckstoffer Dr. Crane…since 2012, I would put this wine, or a vertical of vintages of this wine next to any other wine from any other producer in Napa Valley. The wine is simply that distinct, that powerful…it carries all the hallmarks of what I consider the greatest wines in the world.

        Pricing is complex. We can and should devote another forum to this topic but for now I’ll share a few other brief comments. Price and cost are related. Costs in Napa Valley have continued to escalate significantly in recent years. It’s not enough to compare the price of a bottle to what it costs to produce that bottle…because that doesn’t take into consideration the overall scale of investment required. I think it’s very difficult today to make a new project economically viable at the high end.

        Having written that, just because costs are high does not justify high prices. And too often in Napa Valley we are guilty of starting a new project with no track record and charging $200 or more per bottle. The burden is on us as winegrowers to build value and credibility and trust with consumers over time. I worry especially about people just getting into wine today when fine wine generally seems inaccessible – this isn’t just Napa, look at Burgundy, the top names in Bordeaux, etc. I share all this knowing full well we've contributed to the increase in prices and we need to be careful not to price ourselves out.

        All of this is to say that we remain incredibly humbled by the support of many members on this forum. We try to think carefully about pricing over the long-term. This isn't about economics today or tomorrow (although we absolutely need that to survive) but rather about charting a course for decades to come. We work hard every day to ensure the wines are worthy of members’ hard-earned dollars. I certainly understand and respect if some commentators on this thread disagree with my views on pricing. I am not deaf nor blind (nor immune) to the current environment in which we are releasing these wines. I know many lives and jobs have been impacted by Covid. We at Realm are also facing yet another crucible with the loss of the 2020 vintage. It’s a rare privilege for us to work with some of the greatest land on the planet to grow Cabernet…and to share our diligent efforts with members who appreciate the craft and relentless commitment to quality at the highest level.

        I’ll work on part 3 – allocation methodology – later this week as well as respond to other questions popping up.
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        Re: 2018 Realm is coming (2/9/2021)

        #28 Post by scott.becker »

        John, your question about Semillon is a good one. Benoit and I are always exploring ideas to tinker with Fidelio and in fact we were just tasting the 2020 blend yesterday. The 18 vintage had a touch of Semillon in the blend but it was a onetime opportunity to get that fruit. We continue to look for a reliable Semillon source and we never rule out the possibility of working with other white aromatic varietals to give Fidelio a distinctive profile. With the completion of the most recent phase of construction, we finally have the space for our own bladder press which opens up many possibilities to experiment and fine tune the white wine program in the future.
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        Re: 2018 Realm is coming (2/9/2021)

        #29 Post by scott.becker »

        David, yes we have some new vineyards and new wines coming with the 2018 and 2019 vintages. Given the loss of the 2020 vintage, we have elected to hold back all of the "new" wines to release them in place of the 2020 vintage in fall 2022 and spring 2023. The most significant of these is Hartwell, which is the land/vineyard adjacent to our estate that we recently acquired. We purchased the winery parcel in 2015 and agreed to continue making wine for the Hartwell family from their two-acre vineyard at the hilltop. When we purchased the hilltop last year, it came with the barrels of 2018 and 2019 vintage which we had technically produced anyway by our team in our facility. Benoit was adamant about keeping the Hartwell blocks separate from the rest of the Moonracer blocks - there is a strong distinction between the terroir and the resulting wine. So, we will be releasing a 2018 and 2019 Hartwell wine (exact name TBD but we want to continue the legacy of the Hartwell family by honoring their name) in a few years.

        You mentioned Upper Range and we are very excited about that vineyard as well. This is a long-term lease with the Bettinelli family who is also our farming partner for Moonracer, Hartwell and Farella. I suspect you will be hearing much more about Upper Range in the months and years to come. It's an incredibly diverse set of vineyards...our blocks are planted to Cabernet and Cabernet Franc. It's still early for us to assess the ultimate personality and character of the vineyard. Eventually this will likely entail a single-vineyard wine.

        Beyond that, we are always looking, talking, walking vineyards. We see a great opportunity to continue improving the level of precision in our farming so our focus remains on our vineyards in Stags Leap District and Coombsville. There's a balance to being creative, trying new things...and doubling down on our focus and execution with existing vineyards and wines...

        ...and that's a natural segue into your question about Benoit's interview with Wally's. This gives you a glimpse into our partnership and why we work well together. Benoit's appetite and creativity is endless! We are both dreamers in a sense...he might even be a bigger dreamer than me. But there's a practical aspect to our approach as well. We certainly talk and think about doing something in Bordeaux or Burgundy one day...he and I both spend time cultivating relationships there and looking at various opportunities. But anything we do must be additive and done at the highest level. There's no rush...we are looking out over the next several decades to think about what Realm could one day become. In the meantime, we have plenty on our plate to keep us busy and we are extremely excited about the opportunity to raise the bar on the wines we are making today.
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        Re: 2018 Realm is coming (2/9/2021)

        #30 Post by JohnP »

        Scott, thanks for addressing my question. I look forward to the upcoming release!
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        Re: 2018 Realm is coming (2/9/2021)

        #31 Post by Tom Chen »

        Thanks Scott for the insights.

        I've been buying Dr. Crane since the initial 2012 vintage and have bought each year since then. Amazing wines.

        No reason to stop my vertical, even with the price increase, especially with the 2018 vintage.

        But $300 is getting up there (I dropped Shafer HSS when they got to around that price point), but I do think Realm Dr. Crane is a more distinctive/singular wine, and I do like it better. Plus, so many other offerings I like from Realm (Bard especially) that the price still seems justifiable to me (albeit in smaller quantities).

        Two questions:
        1) What will be the pricing on Beckstoffer To Kalon Cab Franc?
        2) Any plans to offer the Cab Franc in 750 ml bottles at some time?

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        Re: 2018 Realm is coming (2/9/2021)

        #32 Post by scott.becker »

        Hi Tom, thanks for your note and your feedback. We will be very conscious of price going forward. No changes to the Beckstoffer To Kalon Cab Franc for this year - still $900 for the 1.5L. We have discussed the possibility of bottling some in 750 mL formats but we would like to secure a little more of that fruit before we expand the bottling program.
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        Re: 2018 Realm is coming (2/9/2021)

        #33 Post by David Crow »

        scott.becker wrote: January 24th, 2021, 4:29 pm David, yes we have some new vineyards and new wines coming with the 2018 and 2019 vintages. Given the loss of the 2020 vintage, we have elected to hold back all of the "new" wines to release them in place of the 2020 vintage in fall 2022 and spring 2023. The most significant of these is Hartwell, which is the land/vineyard adjacent to our estate that we recently acquired. We purchased the winery parcel in 2015 and agreed to continue making wine for the Hartwell family from their two-acre vineyard at the hilltop. When we purchased the hilltop last year, it came with the barrels of 2018 and 2019 vintage which we had technically produced anyway by our team in our facility. Benoit was adamant about keeping the Hartwell blocks separate from the rest of the Moonracer blocks - there is a strong distinction between the terroir and the resulting wine. So, we will be releasing a 2018 and 2019 Hartwell wine (exact name TBD but we want to continue the legacy of the Hartwell family by honoring their name) in a few years.

        You mentioned Upper Range and we are very excited about that vineyard as well. This is a long-term lease with the Bettinelli family who is also our farming partner for Moonracer, Hartwell and Farella. I suspect you will be hearing much more about Upper Range in the months and years to come. It's an incredibly diverse set of vineyards...our blocks are planted to Cabernet and Cabernet Franc. It's still early for us to assess the ultimate personality and character of the vineyard. Eventually this will likely entail a single-vineyard wine.

        Beyond that, we are always looking, talking, walking vineyards. We see a great opportunity to continue improving the level of precision in our farming so our focus remains on our vineyards in Stags Leap District and Coombsville. There's a balance to being creative, trying new things...and doubling down on our focus and execution with existing vineyards and wines...

        ...and that's a natural segue into your question about Benoit's interview with Wally's. This gives you a glimpse into our partnership and why we work well together. Benoit's appetite and creativity is endless! We are both dreamers in a sense...he might even be a bigger dreamer than me. But there's a practical aspect to our approach as well. We certainly talk and think about doing something in Bordeaux or Burgundy one day...he and I both spend time cultivating relationships there and looking at various opportunities. But anything we do must be additive and done at the highest level. There's no rush...we are looking out over the next several decades to think about what Realm could one day become. In the meantime, we have plenty on our plate to keep us busy and we are extremely excited about the opportunity to raise the bar on the wines we are making today.
        Thanks for the answer Scott, and for all the transparency. It certainly sounds like you all have a lot of exciting things ahead. I can’t wait to see what it brings!

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        Re: 2018 Realm is coming (2/9/2021)

        #34 Post by Zachary Mancini »

        I saw the 16 Dr Crane online for 400+ so 300 doesn't seem to bad. How much was the 16 at release? I've also never had realm wines but have heard they are fantastic!

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        Re: 2018 Realm is coming (2/9/2021)

        #35 Post by Tom Chen »

        It was $235.

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        Re: 2018 Realm is coming (2/9/2021)

        #36 Post by markjchambers »

        To Kalon cab franc, $900 for a mag? Is that a record for a cab franc wine? Almost as much as The Absurd.
        I love The Bard and The Tempest and I'm ready to go to the next level, but that seem to be several levels up.

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        Re: 2018 Realm is coming (2/9/2021)

        #37 Post by Zachary Mancini »

        markjchambers wrote: January 25th, 2021, 4:49 pm To Kalon cab franc, $900 for a mag? Is that a record for a cab franc wine? Almost as much as The Absurd.
        I love The Bard and The Tempest and I'm ready to go to the next level, but that seem to be several levels up.
        Not quite Bryant came out with a 750 ml Cab Franc for 1500$. That's some crazy stuff.

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        Re: 2018 Realm is coming (2/9/2021)

        #38 Post by Bill V »

        scott.becker wrote: January 24th, 2021, 3:55 pm Hi everybody, I’m back for part 2 on the upcoming Realm spring release. I’ve been working on my rain dance the last few days and, as I write this on Sunday afternoon, it looks like we should get a few inches of much-needed rain in the next several days. It still won’t be enough but it’s a start!

        Thanks for the continued questions. I appreciate the dialogue and I certainly don’t want my participation here to otherwise dampen the back and forth between others. I find the feedback and insights gleaned from this forum to be valuable.

        A few of you asked about pricing and I know that’s always a topic that comes up each time a winery releases a new vintage. As the Realm team knows, this is one of the hardest decisions we make…and one to which I lose many sleepless nights. In addition to the pricing of the upcoming release, I’m also going to share our thought process here in the hopes of providing some context that is useful for your wine collecting journey.

        Our current approach to pricing reflects an evolution of thought over the last several years. We distinguish between release and retail. The release price is available to members during the two-week period of the release. This is typically the best price you will find for the wines although the time frame is limited and it’s dependent on allocations which can take years for a member to build. After the release, we move to retail pricing which is an attempt to be consistent across accounts, channels, markets, etc. We allocate most of the wine to releases but we do hold back some to share in various other ways – to guests when they visit the estate, special offerings, restaurants (when they come back), retail accounts, etc. The price benchmark for each of these other channels is retail. Of course it’s not an exact science and we have no control over what happens in the secondary market. Once we reopen the estate to guests, we especially want to have wine available for tasting and purchase. But we also need to respect and support our trade partners around the world…so this is why it’s important for us to use retail pricing outside of the release windows.

        As a member or consumer, here’s how you might think about our approach to pricing. The releases are constrained by time and allocation, but they offer the best price. You can increasingly access our wines year-round (once we reopen hospitality, more retail presence, etc) but the price is typically a bit higher. This is especially important for The Bard where we are actively trying to build exposure for Realm by placing this wine around the world. If you aren’t allocated a bottle of Dr. Crane (yet!) during the release, you can always find a bottle on wine-searcher but you will typically have to pay more than the release price. On our new website, which we hope to launch later this spring, we are trying to do a better job listing places around the world where you can find our wines. This allows you to still buy a bottle outside of the release window by finding it at a restaurant or wine shop or auction house.

        Our goal is to over-deliver on quality for every wine we make…from The Bard ($110 last fall release) to The Absurd and everything in between. The fall release includes wines like The Tempest and The Bard with prices that are more approachable. In the case of The Bard, we consciously hold down pricing relative to where we think quality is…so that we continue to over-deliver. With all that written, here’s the latest thinking for our spring release pricing, listed in 750mL formats:

        - Farella Estate - $175. I believe Coombsville in the 2020’s and 2030’s could have some of the hallmarks of Oakville in the 1980’s and 1990’s. What I mean is it’s still up and coming and the level of investment and focus on improving quality could propel Napa Valley forward. This thesis was a huge part of the motivation behind our partnership with the Farella family. Our wine is priced on the higher end for the appellation as it stands today. But 2018 marks an important milestone for Realm and the Farella Vineyard as it becomes part of our estate program. I have every confidence to believe we are improving farming and thereby fruit quality and then wine quality.

        - Houyi - $225. Whereas we are on the higher end in Coombsville, I think we are on the lower end of pricing on Pritchard Hill. I’m very impressed with the general level of quality coming from this area – both from other producers in this vineyard as well as the neighbors. We don’t own this vineyard and I do think there’s a pricing distinction to make between sourcing fruit and farming it yourself.

        - Beckstoffer Bourn - $200. We added this vineyard to the Realm portfolio with the belief that the potential of this site is every bit as good as Dr. Crane and To Kalon. But this is our first release as a wine in the Realm portfolio and I think there’s something to be said for proving its worth and value over time.

        - Beckstoffer To Kalon - $250. No change in price from last few years. We added a few rows so volume is up slightly. I expect to hold this price for 2018 and 2019 vintages.

        - Beckstoffer Dr. Crane - $300. This might be the most controversial increase from prior releases. And this might sound crazy but even at this price I think the wine is undervalued. I’m generally one to just put my head down, keep grinding, keep trying to get better, etc because I know we have a long way to go to fulfill our vision for what Realm can become…so I don’t say this lightly, but when it comes to our Beckstoffer Dr. Crane…since 2012, I would put this wine, or a vertical of vintages of this wine next to any other wine from any other producer in Napa Valley. The wine is simply that distinct, that powerful…it carries all the hallmarks of what I consider the greatest wines in the world.

        Pricing is complex. We can and should devote another forum to this topic but for now I’ll share a few other brief comments. Price and cost are related. Costs in Napa Valley have continued to escalate significantly in recent years. It’s not enough to compare the price of a bottle to what it costs to produce that bottle…because that doesn’t take into consideration the overall scale of investment required. I think it’s very difficult today to make a new project economically viable at the high end.

        Having written that, just because costs are high does not justify high prices. And too often in Napa Valley we are guilty of starting a new project with no track record and charging $200 or more per bottle. The burden is on us as winegrowers to build value and credibility and trust with consumers over time. I worry especially about people just getting into wine today when fine wine generally seems inaccessible – this isn’t just Napa, look at Burgundy, the top names in Bordeaux, etc. I share all this knowing full well we've contributed to the increase in prices and we need to be careful not to price ourselves out.

        All of this is to say that we remain incredibly humbled by the support of many members on this forum. We try to think carefully about pricing over the long-term. This isn't about economics today or tomorrow (although we absolutely need that to survive) but rather about charting a course for decades to come. We work hard every day to ensure the wines are worthy of members’ hard-earned dollars. I certainly understand and respect if some commentators on this thread disagree with my views on pricing. I am not deaf nor blind (nor immune) to the current environment in which we are releasing these wines. I know many lives and jobs have been impacted by Covid. We at Realm are also facing yet another crucible with the loss of the 2020 vintage. It’s a rare privilege for us to work with some of the greatest land on the planet to grow Cabernet…and to share our diligent efforts with members who appreciate the craft and relentless commitment to quality at the highest level.

        I’ll work on part 3 – allocation methodology – later this week as well as respond to other questions popping up.

        Thanks Scott
        $ Bill V in g i a n 0

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        Re: 2018 Realm is coming (2/9/2021)

        #39 Post by Michael Fess »

        Looking forward to the release. My first Realm Dr. Crane was the 2005 at $85, ToKalon $95, Tempest $65. Miss those day! Barrel tasted with Juan at Boswell and the Crane at that moment became my favorite Realm.
        I do think since Benoit has taken over the winemaking duties the wines have gone to a new level. Not a slight against Mike Hirby as those earlier versions were really nice, it took several years for the '05 Absurd($150) to come around and once it did it was amazing, wish I would have saved one.
        2015 Tempest about a month ago was in its drinking window, with beautiful layers of fruit, with depth and seamless.

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        Re: 2018 Realm is coming (2/9/2021)

        #40 Post by scott.becker »

        Chiming in as promised with part 3 – allocations. We are sending out the Save the Date email tomorrow announcing the spring release will be open starting at 10AM PST on February 9.

        The ways in which wineries market and sell their wines are as diverse as the wines themselves. A common approach for small, DTC-focused wineries is the first-come, first-served model. From the producer’s perspective, it’s the easiest to manage. This was the Realm model up until 2016. We placed bottle limits on certain wines in an effort to spread the wines around to as many folks as possible. We started doing two releases per year in 2012 and the offering window for those wines would sometimes run several months or longer. Everything changed with our 2016 Spring Release.

        Some of you were on the list back then and I’m grateful for your longstanding support. We knew there would be strong demand for the wines that release so we tried to be thoughtful about how we spread the wines around. But the response was overwhelming. The wines sold out in minutes, the website was overloaded with traffic and essentially crashed. From a customer service perspective, it was a nightmare. We had a lot of long-time members who were used to placing their order days or weeks after the release opened. I remember a call from a doctor that day who was in surgery when the release opened and was shocked to find out after he finished that the wines were all gone. I know we disappointed a lot of folks that day. We received some very negative feedback – some of it deserved, some of it not…but all of it was instructive for what came next. But we also received some heartfelt responses from people who were excited about the demand for the wines. We had several people call and tell us they were one of the lucky ones to get an order placed and they were willing to offer us back some of their purchased bottles if it would help meet the demand of others. There’s a sense of community that comes from appreciating wine and it was on display that day. We literally pulled out every single bottle from our inventory and cellar to fill as many orders as we could for long-time members. To this day, our inventory of the 2013 vintage at Realm is miniscule…for some wines it’s maybe 6 or 8 bottles left.

        I share all of that as background so you understand why we moved to the system in place today. Our releases are open for about two weeks and the allocations are guaranteed, meaning those bottles are literally set aside for you. If a member hasn’t purchased in three years, their allocation is no longer guaranteed so we can free up those bottles for another member. It’s incredibly complex to try to predict behaviors – how many people will buy, how much of each wine will they buy. But that’s what we have to do to strike the balance between ensuring we live up to the promise that every allocation is guaranteed while at the same time ensuring we still sell the targeted amount of bottles in a fair manner. We use a wish function to create the balancing effect. Some people want more than their allocation, some people want less of their allocation. The wish request is how we spread the wines around once the release closes.

        In the beginning, allocations were based simply on tenure and purchase history. How much wine have you bought in the past, how long have you been on the list…those two factors combined to create allocation tiers or bands. That was a good start but it wasn’t personal enough. We wanted every single member to have their own personal allocation that was tailored to them. To do that, we had to create a pretty complex algorithm first in excel and now in a custom software built on the salesforce platform. We start with past purchase history of a member, looking at how many bottles of a particular wine have been purchased in the last two or three releases. We look at what was allocated vs what was purchased. If we allocated Houyi to a member for two years and he or she never purchased it, we assume that member isn’t interested in that wine and subsequent allocations of that wine will decline. Wish requests are also a factor. If that same member passed on the Houyi allocation but purchased the full allocation of Farella and wished for more…in future releases we would try to allocate that member more Farella. Here we also have to introduce the variable of Mother Nature…to be able to increase allocations, we either need to have more volume from that vintage or remove that allocation from other members.

        With me so far? Historical purchases by each label, wish requests, that’s simple enough. We also look at tenure. We genuinely want to support long-term members. If we only look at purchases, it’s easy to just allocate all the wine to the people who spend the most. But I’ve said this often to our team…we would much rather have a member who buys 3 bottles per year for four years than a member who buys 12 bottles in one year and never buys again. We of course appreciate every member and welcome every purchase. But we want to emphasize the relationship with a member that grows over time. From my perspective, longevity is important in fine wine – it’s as important with members as it is with vineyards. So we add a tenure factor that provides better access to wines over time, regardless of how significant the purchase history.

        Recently, we’ve added referrals as a factor in allocations. If a member is sending us other members, that shows a level of engagement with us that we want to acknowledge. Now comes the fun part. We also add in factors for momentum (buying relative to the rest of the list), release participation (consistency from year to year), engagement through events, and a few others. All of these are secondary to the core factors of purchase history, wish requests and tenure but they can influence allocations. These other factors can also influence wish granting which doesn't always follow the same logic as allocations. For example, if we have one bottle of Dr. Crane left for wish granting, do we share that bottle with a member who already purchased some and wants more...or do we share it with someone who hasn't yet been able to buy a bottle of Dr. Crane? It's complicated.

        Each release carries its own set of dynamics based on the volume and demand of the wines. For the upcoming spring release, we are adding the twist of a new wine – Beckstoffer Bourn – so we need to figure out how to allocate that wine without much of a precedent. We are starting with people who previously purchased Kata to ensure there is continuity. If you bought Kata, you will be allocated Beckstoffer Bourn. We will have a little more To Kalon to spread around this release. However, if you are new to the spring release, meaning this is your first one, don’t expect to be allocated a bottle of To Kalon or Dr. Crane. There’s just not enough of those wines to go around. Fidelio allocations will be a little tighter this year because we made less of that wine than in previous vintages.

        In closing, it’s worth mentioning this is both an art and a science. And both continue to evolve at Realm. I’m grateful to have the analytical and data tools to incorporate all these factors mentioned above into personalizing allocations. But don’t think for one second that it means this is just a numbers game. Wine is personal…we take the relationships we cultivate with members personally. We try to make exceptions for special requests. On more than one occasion I’ve seen a Realm team member take a bottle from their own personal allocation (each team member at Realm receives two bottles of every wine we make) to offer it to a member with a special request. Now please don’t take advantage of me sharing this! But I want you to hear it from me so you better understand the ethos behind Realm and how we approach our members. We have a passionate team of people that are the driving force behind the release. We aren’t perfect and we sometimes make mistakes. Call us, email us, text us…and we will do whatever we can to make it right. We always welcome feedback as an opportunity to learn and evolve. If you have ideas on how we can improve allocations, DM me or email me anytime. I want to hear those ideas.

        If you take nothing else away from my long-winded post, I hope it’s this. We try to be as thoughtful about the craft of how we share our wines with members as we are about the craft of growing and producing wine. If you look at your relationship with Realm through the course of many vintages, many releases…over time we hope to tailor your allocations and your journey in a way that’s meaningful and personal to you. Thanks for reading!
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        Re: 2018 Realm is coming (2/9/2021)

        #41 Post by Tom Chen »

        Thanks Scott for pulling back some of the allocation curtain.

        Can't imagine the difficulties with allocations.

        I do like the guaranteed allocations, which are fairer to buyers, and appreciate wineries that do that, as the first come, first served system probably results in more sales (the FOMO factor) and much easier to manage, as you noted above.

        Interesting to hear about the secondary factors for allocation.

        Best of luck on the upcoming release!

        And hoping there will be an event similar to the Practical Dreamer tour, which was a lot of fun.

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        Re: 2018 Realm is coming (2/9/2021)

        #42 Post by Philip G »

        Thanks for all the great info Scott! I personally like the guaranteed allocation offering. Less stressful and also I think less likely to panic buy.

        I've been a big Bard and Tempest fan for a few years and went big on them in the fall release. Haven't gotten Crane or TK offers yet but hopefully this time around there will be some for some of us eager newer members. I've been able to pick up a few here and there through auction and they are great! In the meantime I have lots of Bard and Tempest which are amazing bangs for the bucks.

        Also hope to be able to come visit for a tasting this summer.

        Cheers!
        Chip G@@d

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        Re: 2018 Realm is coming (2/9/2021)

        #43 Post by David Crow »

        Hi Scott,
        Thanks for this great insight. You all are clearly very thoughtful about this. I’m curious how purchase history between the Fall and Spring release relate. Are they treated completely independently or does one impact the other.

        Speaking for myself, I’ve purchased for a while now during the Fall release, but more sparingly during the Spring release as those wines have tended to push the upper limits of my price range. I’m hoping to start “graduating” to add more of the spring release wines so I’m curious how these relate.

        Thanks!

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        Re: 2018 Realm is coming (2/9/2021)

        #44 Post by scott.becker »

        Thanks for the positive feedback on the guaranteed allocations. I must admit sometimes I miss the "FOMO factor" on day one of first-come, first-serve releases!

        David, for the most part we treat the two releases independently. We have many members who purchase only in the fall and some who only purchase in the spring. We try to avoid saying you must buy X to receive Y. Ideally a member's allocations over time reflect the wines they want to buy. The key factor here is time. The way to graduate with spring wines is to purchase allocations for wines you want and use the wish request to indicate you want more of a particular wine. We have started limiting the total amount of wish requests for certain wines just so we manage expectations. It's not valuable to you as a member if we enable you to place a wish request for 12 bottles of Dr. Crane when there's no chance we can grant you 12 bottles.

        Unlike allocations, wish granting does sometimes take into account both fall and spring releases. We take into account people who purchase across the portfolio when it comes down to spreading the last few bottles. That doesn't affect the allocation...for example, we have some members who only purchase Dr. Crane or To Kalon. Their allocations are based on their purchase history and we would never take that away (except in instances where Mother Nature took it from us). But if we have one bottle left of To Kalon to fulfill a wish request, we are likely to grant that bottle to a member with broader support of the portfolio.

        Last point. We created the introductory offering last year, which allows a new member immediately upon signup to access an intro pack of our wines. Typically 3 or 4 bottles...sort of an overview to the portfolio. The exact wines will vary over time. If a member purchases the intro pack, they will receive a guaranteed allocation in the next release whenever that occurs, spring or fall. If a member doesn't purchase the intro pack, their first release will always occur in fall, which means depending on time of sign-up they might miss the spring release.

        Hope this is helpful. As we get into the swing of the release, I will try to check back here regularly. If there are issues, questions, concerns, rants, observations, anything that comes up...don't hesitate to send me a note at sbecker@realmcellars.com and I'll get right back to you. Thanks everyone for your support...we often talk about Realm as a journey and you all are a huge part of it...thank you!
        Realm Cellars

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        Re: 2018 Realm is coming (2/9/2021)

        #45 Post by FMansfield »

        scott.becker wrote: February 1st, 2021, 11:37 am Chiming in as promised with part 3 – allocations. We are sending out the Save the Date email tomorrow announcing the spring release will be open starting at 10AM PST on February 9.

        Recently, we’ve added referrals as a factor in allocations. If a member is sending us other members, that shows a level of engagement with us that we want to acknowledge. Now comes the fun part. We also add in factors for momentum (buying relative to the rest of the list), release participation (consistency from year to year), engagement through events, and a few others. All of these are secondary to the core factors of purchase history, wish requests and tenure but they can influence allocations. These other factors can also influence wish granting which doesn't always follow the same logic as allocations.

        We aren’t perfect and we sometimes make mistakes. Call us, email us, text us…and we will do whatever we can to make it right. We always welcome feedback as an opportunity to learn and evolve. If you have ideas on how we can improve allocations, DM me or email me anytime. I want to hear those ideas.

        If you take nothing else away from my long-winded post, I hope it’s this. We try to be as thoughtful about the craft of how we share our wines with members as we are about the craft of growing and producing wine. If you look at your relationship with Realm through the course of many vintages, many releases…over time we hope to tailor your allocations and your journey in a way that’s meaningful and personal to you. Thanks for reading!
        I referred my mother last year. She’s got the introductory pack and is excited to experience more!

        Thank you for your thoroughness in your explanations. A truly good read.
        F r e d e r i c k [cheers.gif]

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        JFPelletier
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        Re: 2018 Realm is coming (2/9/2021)

        #46 Post by JFPelletier »

        scott.becker wrote: February 2nd, 2021, 9:19 am Thanks for the positive feedback on the guaranteed allocations. I must admit sometimes I miss the "FOMO factor" on day one of first-come, first-serve releases!

        David, for the most part we treat the two releases independently. We have many members who purchase only in the fall and some who only purchase in the spring. We try to avoid saying you must buy X to receive Y. Ideally a member's allocations over time reflect the wines they want to buy. The key factor here is time. The way to graduate with spring wines is to purchase allocations for wines you want and use the wish request to indicate you want more of a particular wine. We have started limiting the total amount of wish requests for certain wines just so we manage expectations. It's not valuable to you as a member if we enable you to place a wish request for 12 bottles of Dr. Crane when there's no chance we can grant you 12 bottles.

        Unlike allocations, wish granting does sometimes take into account both fall and spring releases. We take into account people who purchase across the portfolio when it comes down to spreading the last few bottles. That doesn't affect the allocation...for example, we have some members who only purchase Dr. Crane or To Kalon. Their allocations are based on their purchase history and we would never take that away (except in instances where Mother Nature took it from us). But if we have one bottle left of To Kalon to fulfill a wish request, we are likely to grant that bottle to a member with broader support of the portfolio.

        Last point. We created the introductory offering last year, which allows a new member immediately upon signup to access an intro pack of our wines. Typically 3 or 4 bottles...sort of an overview to the portfolio. The exact wines will vary over time. If a member purchases the intro pack, they will receive a guaranteed allocation in the next release whenever that occurs, spring or fall. If a member doesn't purchase the intro pack, their first release will always occur in fall, which means depending on time of sign-up they might miss the spring release.

        Hope this is helpful. As we get into the swing of the release, I will try to check back here regularly. If there are issues, questions, concerns, rants, observations, anything that comes up...don't hesitate to send me a note at sbecker@realmcellars.com and I'll get right back to you. Thanks everyone for your support...we often talk about Realm as a journey and you all are a huge part of it...thank you!
        Thank you so much Scott! This is quite informative. Looking forward to the release.

        One small question: Does the relative speed or placing an order affects wish list grant? For instance, if you buy at 10:01 am on the first day, does it affect wish list grants vs ordering at 11:59 on the last day? Probably not I assume but I always wondered.

        Thanks again!

        JF

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        Re: 2018 Realm is coming (2/9/2021)

        #47 Post by Jean Menwa »

        Has anyone rated the 2018 realm wines?

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        Re: 2018 Realm is coming (2/9/2021)

        #48 Post by HoosJustinG »

        Emails from Realm, Abreu, and R-M all within like 15 minutes about releases next Tuesday. Guess I gotta start working on my supervisor sooner than later...
        I'm a good man ... in fact, it's my last name

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        Re: 2018 Realm is coming (2/9/2021)

        #49 Post by FMansfield »

        HoosJustinG wrote: February 2nd, 2021, 10:42 am Emails from Realm, Abreu, and R-M all within like 15 minutes about releases next Tuesday. Guess I gotta start working on my supervisor sooner than later...
        And Memento Mori!
        F r e d e r i c k [cheers.gif]

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        Re: 2018 Realm is coming (2/9/2021)

        #50 Post by Philip G »

        Jean Menwa wrote: February 2nd, 2021, 10:32 am Has anyone rated the 2018 realm wines?
        Wine Advocate for this release:
        2018 Houyi 96+
        2018 Farella Estate 97
        2018 Beckstoffer Dr. Crane 100
        2018 Beckstoffer To Kalon 98+
        2018 Beckstoffer Bourn Vineyard 96
        Chip G@@d

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