Sine Qua Non Ziehharmonika

Interesting email from SQN. Looks like squeezebox name got the squeeze. Now renamed Ziehharmonika.

"One of the wines we offered you that is on the below order and we are preparing to ship has had a name change – the 2018 Syrah “Squeezebox.” For a variety of reasons, we decided to change the name to use the German word for accordion – ZIEHHARMONIKA. Yes, it is a mouthful, as many German words are, but that’s kind of the point. Therefore, that wine will now be called…
2018 Syrah “Ziehharmonika”

Guess they didn’t like people could spell it.

“Mama’s got a Zieharmonica
Daddy never sleeps at night”, just doesn’t have the same ring

Second time in recent memory. I wonder if they should just trademark the names ahead of time.

Now they’re just plain trolling.

Great name. too bad they can only use it once.