Ultramarine Email

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Steve L Gellman
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Ultramarine Email

#1 Post by Steve L Gellman » June 30th, 2020, 7:14 am

Sounds interesting

I want to apologize in advance as we don't normally email outside of our normal releases but we have been getting quite a few inquiries that I wanted to touch on. The first and foremost is that we will release the 2016 as is normal on September 8th, day after Labor Day. We did make slightly more wine, so if you do not get an initial offering, we will be releasing to the waitlist on a weekly basis until sold out. We do expect that many of you will not get an allocation but we are being as fair as possible based on the length of time on our list..Thank you so much for your patience and understanding.

Additionally, we've had a few requests about the dosage trial I've been doing for Cruse. If you're interested, and it has been a tremendous amount of fun to do. I am hosting the next, and probably last one for the summer, on July 7th at 4PM. It includes overnight shipping and two bottles of Cruse Tradition for enjoyment before, after, or during. We have a limited amount so we'd encourage acting quickly by clicking the button below.

Thank you for your attention and wishing you and yours health.

Cheers,
Michael

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Sc0tt F!tzger@ld
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Re: Ultramarine Email

#2 Post by Sc0tt F!tzger@ld » June 30th, 2020, 7:26 am

Been purchasing since the 2011 vintage. Easy buy. Wines priced at ~$75 each, and then immediately shoot up to $200+ in the aftermarket. Not that I flip, but nice to know the value is there.

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Gabe Berk
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Re: Ultramarine Email

#3 Post by Gabe Berk » June 30th, 2020, 8:05 am

At least they emailed to say you MAY not get an allocation. Glimmer of hope. Stuff is quite delicious and would love to be included on the allocation this time around. champagne.gif

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Re: Ultramarine Email

#4 Post by Pat Esposito » June 30th, 2020, 8:10 am

Gabe Berk wrote:
June 30th, 2020, 8:05 am
At least they emailed to say you MAY not get an allocation. Glimmer of hope. Stuff is quite delicious and would love to be included on the allocation this time around. champagne.gif
Same, my wife particularly loves their Rose. Anyone know how long the waitlist is?

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Re: Ultramarine Email

#5 Post by Steve L Gellman » June 30th, 2020, 8:11 am

Signed up for the dosage trial

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Re: Ultramarine Email

#6 Post by B. Buzzini » June 30th, 2020, 8:27 am

sold out
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Re: Ultramarine Email

#7 Post by Mike C. » June 30th, 2020, 8:39 am

Pat Esposito wrote:
June 30th, 2020, 8:10 am
Gabe Berk wrote:
June 30th, 2020, 8:05 am
At least they emailed to say you MAY not get an allocation. Glimmer of hope. Stuff is quite delicious and would love to be included on the allocation this time around. champagne.gif
Same, my wife particularly loves their Rose. Anyone know how long the waitlist is?
Asked a year or two ago and they said it’s not exact but likely 8 years give or take.
h@0

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Re: Ultramarine Email

#8 Post by Lee Ibarra » June 30th, 2020, 8:46 am

Please let me know if anyone is willing to share a bottle or two. Would greatly appreciate it !!
Thanks

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Re: Ultramarine Email

#9 Post by Mich@el Ch@ng » June 30th, 2020, 9:40 am

Mike C. wrote:
June 30th, 2020, 8:39 am
Pat Esposito wrote:
June 30th, 2020, 8:10 am
Gabe Berk wrote:
June 30th, 2020, 8:05 am
At least they emailed to say you MAY not get an allocation. Glimmer of hope. Stuff is quite delicious and would love to be included on the allocation this time around. champagne.gif
Same, my wife particularly loves their Rose. Anyone know how long the waitlist is?
Asked a year or two ago and they said it’s not exact but likely 8 years give or take.
I signed up for the list with the last cohort to get an allocation right away about 3 years ago, no idea how long it’ll take now.

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Re: Ultramarine Email

#10 Post by Dennis Atick » June 30th, 2020, 9:48 am

Huh, no email for me. On UM list and regular buyer since 2013.
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Sc0tt F!tzger@ld
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Re: Ultramarine Email

#11 Post by Sc0tt F!tzger@ld » June 30th, 2020, 9:52 am

Dennis, I didn't get an email either. Several from Cruse, but none from Ultramarine.

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Re: Ultramarine Email

#12 Post by Dennis Atick » June 30th, 2020, 9:54 am

Sc0tt F!tzger@ld wrote:
June 30th, 2020, 9:52 am
Dennis, I didn't get an email either. Several from Cruse, but none from Ultramarine.
Same. Interesting. Maybe coming in a second batch/tier
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Re: Ultramarine Email

#13 Post by D@vid Bu3ker » June 30th, 2020, 9:59 am

Long time buyer. Didn’t get it either. Maybe it was a blast to the waiting list.
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Re: Ultramarine Email

#14 Post by Peter Petersen » June 30th, 2020, 10:02 am

I got this email! Don't recall hearing from them in 4-5 years. I did sign up before the 2012s were released and might or might not have gotten an offer then. Nothing since.

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Re: Ultramarine Email

#15 Post by Andre M » June 30th, 2020, 10:18 am

Mine went to junk/spam folder. By the time I opened, the dosage trial Was sold out already.
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Re: Ultramarine Email

#16 Post by Andre M » June 30th, 2020, 10:19 am

Lee Ibarra wrote:
June 30th, 2020, 8:46 am
Please let me know if anyone is willing to share a bottle or two. Would greatly appreciate it !!
Thanks
It has not been released yet.
The release date is Sept 8th.
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Re: Ultramarine Email

#17 Post by AD Northup » June 30th, 2020, 1:44 pm

I did the dosage trial the first time around back at the beginning of June and had a really good time/found it interesting. Definitely a unique experience for sure.
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1994 Edmunds St. John Les Côtes Sauvages
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Re: Ultramarine Email

#18 Post by Steve L Gellman » July 7th, 2020, 1:22 pm

Anyone else doing the dosage trial tonight?

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Re: Ultramarine Email

#19 Post by Ron F r e e d » July 7th, 2020, 3:30 pm

Andre, We will raise a glass, errr 4 of them, in your honor then tonight!

Steve, The wife and I will be there tonight.

I have no clue when I signed up for Ultramarine, but it's something I know I would have done.

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Re: Ultramarine Email

#20 Post by EvanLodes » July 7th, 2020, 5:41 pm

the dosage trial event is a great time - fun and educational (confirmed what I suspected, that my taste preference is strongly for lower dosage). a few tidbits that Michael Cruse said that people may find interesting:

- Ultramarine is still not profitable, 12 years in...
- Ultramarine wait list is currently 2-3 years, but they are making more wine so he expressed hope that it would come down.
- his personal favorite Ultramarine vintage: the 2011 Rose.
- his "last meal wine": a champagne from Marie-Noelle Ledru.

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Re: Ultramarine Email

#21 Post by B. Buzzini » July 7th, 2020, 6:05 pm

EvanLodes wrote:
July 7th, 2020, 5:41 pm
the dosage trial event is a great time - fun and educational (confirmed what I suspected, that my taste preference is strongly for lower dosage). a few tidbits that Michael Cruse said that people may find interesting:

- Ultramarine is still not profitable, 12 years in...
- Ultramarine wait list is currently 2-3 years, but they are making more wine so he expressed hope that it would come down.
- his personal favorite Ultramarine vintage: the 2011 Rose.
- his "last meal wine": a champagne from Marie-Noelle Ledru.
I LOVED that wine...such a fun drink...prob top 3 of my all-time fav's from UM! Brad Baker rated it 73-75pts? [scratch.gif]
Meursault-head!

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Re: Ultramarine Email

#22 Post by AD Northup » July 7th, 2020, 6:15 pm

EvanLodes wrote:
July 7th, 2020, 5:41 pm
the dosage trial event is a great time - fun and educational (confirmed what I suspected, that my taste preference is strongly for lower dosage). a few tidbits that Michael Cruse said that people may find interesting:

- Ultramarine is still not profitable, 12 years in...
- Ultramarine wait list is currently 2-3 years, but they are making more wine so he expressed hope that it would come down.
- his personal favorite Ultramarine vintage: the 2011 Rose.
- his "last meal wine": a champagne from Marie-Noelle Ledru.
So you’re saying there’s a chance...
A n d r e w N o r t h u p

2020 WsOTY:

2015 Roses de Jeanne / Cédric Bouchard Champagne Blanc de Noirs La Presle (#1)
1954 Fontanafredda Barbaresco
2015 Ultramarine BdB

2019 WsOTY:
1994 Edmunds St. John Les Côtes Sauvages
2016 P. S. Garcia Grenache Piedra Lisa
2002 Perrier-Jouet Belle Époque
2005 Faja dos Padres Malvasia

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Re: Ultramarine Email

#23 Post by Robert M yers » July 7th, 2020, 11:09 pm

Oh...if it’s not profitable at $75 per I don’t like what the future holds. Does anybody have production numbers. Maybe it’s just scale?

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Re: Ultramarine Email

#24 Post by Dennis Atick » July 8th, 2020, 3:31 am

Robert M yers wrote:
July 7th, 2020, 11:09 pm
Oh...if it’s not profitable at $75 per I don’t like what the future holds.
Ha. My first thought as well.
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Re: Ultramarine Email

#25 Post by AD Northup » July 8th, 2020, 6:43 am

Dennis Atick wrote:
July 8th, 2020, 3:31 am
Robert M yers wrote:
July 7th, 2020, 11:09 pm
Oh...if it’s not profitable at $75 per I don’t like what the future holds.
Ha. My first thought as well.
Part of it has to be the fact that 4 vintages are still sitting in a cellar/warehouse....profitability will only come over time if you’re holding 4 years of cost without the related revenue
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2020 WsOTY:

2015 Roses de Jeanne / Cédric Bouchard Champagne Blanc de Noirs La Presle (#1)
1954 Fontanafredda Barbaresco
2015 Ultramarine BdB

2019 WsOTY:
1994 Edmunds St. John Les Côtes Sauvages
2016 P. S. Garcia Grenache Piedra Lisa
2002 Perrier-Jouet Belle Époque
2005 Faja dos Padres Malvasia

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Re: Ultramarine Email

#26 Post by K Kl@dder » July 8th, 2020, 6:52 am

AD Northup wrote:
July 8th, 2020, 6:43 am
Dennis Atick wrote:
July 8th, 2020, 3:31 am
Robert M yers wrote:
July 7th, 2020, 11:09 pm
Oh...if it’s not profitable at $75 per I don’t like what the future holds.
Ha. My first thought as well.
Part of it has to be the fact that 4 vintages are still sitting in a cellar/warehouse....profitability will only come over time if you’re holding 4 years of cost without the related revenue
This is what I was thinking, but eventually the volume has to grow to be able to catch up with the cost outlay to have 4 vintages in the cellar. Or you take pricing action...
K e i t h

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Re: Ultramarine Email

#27 Post by Adam Frisch » July 8th, 2020, 8:14 am

I don't know how long Ultramarine ages theirs, but even with modern Gyropalettes to speed up the riddling etc, it's gotta be closer to 2 years to get a sparkling wine done in the traditional method to the market, I'd guess. So whenever I see sparklers for sub-$20 in the supermarket, I know they probably used the age old SodaStream method.. [wink.gif]
Last edited by Adam Frisch on July 8th, 2020, 9:01 am, edited 1 time in total.
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Re: Ultramarine Email

#28 Post by Anton D » July 8th, 2020, 8:41 am

Oh, man, I thought it was today.

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Re: Ultramarine Email

#29 Post by Pat Esposito » July 8th, 2020, 1:01 pm

Hmmm, think i'm right around the 2-3 year wait. Hope this is accurate

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Re: Ultramarine Email

#30 Post by Brad Baker » July 8th, 2020, 4:29 pm

Adam Frisch wrote:
July 8th, 2020, 8:14 am
I don't know how long Ultramarine ages theirs, but even with modern Gyropalettes to speed up the riddling etc, it's gotta be closer to 2 years to get a sparkling wine done in the traditional method to the market, I'd guess. So whenever I see sparklers for sub-$20 in the supermarket, I know they probably used the age old SodaStream method.. [wink.gif]
Adam,

It depends on a lot of factors, but a number of producers in Europe are able to make a decent traditional method sparkling wine and sell it in the US for $10-$15 (sometimes less) a bottle. There are a lot of US producers who can make quality traditional method sparkling in the $15-$20 range as well.
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Re: Ultramarine Email

#31 Post by Adam Frisch » July 8th, 2020, 4:46 pm

Brad Baker wrote:
July 8th, 2020, 4:29 pm

Adam,

It depends on a lot of factors, but a number of producers in Europe are able to make a decent traditional method sparkling wine and sell it in the US for $10-$15 (sometimes less) a bottle. There are a lot of US producers who can make quality traditional method sparkling in the $15-$20 range as well.
Interesting. I can't imagine the economics of scale that need to be in place to be able to do that for that price.
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Re: Ultramarine Email

#32 Post by Brad Baker » July 8th, 2020, 5:29 pm

In Europe, owning your own vineyards for centuries, having very large volume, and having your premises and equipment paid off helps as does only aging the wine for 12-18 months. In the US, having European ownership helps. People can knock the basic Segura Viudas Brut Reserva wine, but it isn't a bad wine, just not interesting, but how, for many years, Costco could sell magnums of it for $9-$10 is beyond me.
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Re: Ultramarine Email

#33 Post by Marc Hauser » July 8th, 2020, 7:56 pm

Brad Baker wrote:
July 8th, 2020, 5:29 pm
In Europe, owning your own vineyards for centuries, having very large volume, and having your premises and equipment paid off helps as does only aging the wine for 12-18 months. In the US, having European ownership helps. People can knock the basic Segura Viudas Brut Reserva wine, but it isn't a bad wine, just not interesting, but how, for many years, Costco could sell magnums of it for $9-$10 is beyond me.
This is spot on. For US wine businesses, big and small, having bought the land decades ago is a giant factor in the difference between profit and loss. Granted, there are a pile of reasons why one company makes money and the other doesn’t in CA wine, but generally a lot of them don’t. So it’s honestly not surprising to me to hear that Ultramarine doesn’t turn a net profit.
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Re: Ultramarine Email

#34 Post by Robert M yers » July 9th, 2020, 12:40 am

Brad Baker wrote:
July 8th, 2020, 5:29 pm
. People can knock the basic Segura Viudas Brut Reserva wine, but it isn't a bad wine, just not interesting, but how, for many years, Costco could sell magnums of it for $9-$10 is beyond me.
This is my go to super cheap bubbly. It’s a great mimosa maker of course but good enough to drink on its own as well. Amazing value, but I’ve never found it that cheap!

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Re: Ultramarine Email

#35 Post by PeterD » August 28th, 2020, 8:02 pm

Did anyone get a save the day email for the upcoming release?
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Re: Ultramarine Email

#36 Post by PeterD » August 28th, 2020, 8:03 pm

If anyone is in the Southern California area and not going to take their full allocation or is just kind enough to share their allocation, please let me know!!! :)
Peter Do champagne.gif

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Re: Ultramarine Email

#37 Post by AD Northup » August 28th, 2020, 8:05 pm

I’ll take anyone and everyone’s passes [smileyvault-ban.gif]
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2020 WsOTY:

2015 Roses de Jeanne / Cédric Bouchard Champagne Blanc de Noirs La Presle (#1)
1954 Fontanafredda Barbaresco
2015 Ultramarine BdB

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1994 Edmunds St. John Les Côtes Sauvages
2016 P. S. Garcia Grenache Piedra Lisa
2002 Perrier-Jouet Belle Époque
2005 Faja dos Padres Malvasia

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Re: Ultramarine Email

#38 Post by Frank Z » August 28th, 2020, 9:05 pm

PeterD wrote:
August 28th, 2020, 8:02 pm
Did anyone get a save the day email for the upcoming release?
Did it already get sent out? I recall they previously mentioned the release was on 9/8. I didn’t get anything...
Frank Zhang

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Re: Ultramarine Email

#39 Post by Alex N » August 28th, 2020, 11:01 pm

My email history shows "save the date" emails being sent on 8/28 8/29 9/1 since the 2012 vintage. No email yet but I cracked a BdB that was in the fridge and the only bottle of alcohol at home. 3/4 went into a fliptop for tomorrow, and 1 glass to end tonight. [cheers.gif]
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Re: Ultramarine Email

#40 Post by Mich@el Ch@ng » August 29th, 2020, 6:10 am

Frank Z wrote:
August 28th, 2020, 9:05 pm
PeterD wrote:
August 28th, 2020, 8:02 pm
Did anyone get a save the day email for the upcoming release?
Did it already get sent out? I recall they previously mentioned the release was on 9/8. I didn’t get anything...
Not sent yet

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Re: Ultramarine Email

#41 Post by Alex N » September 1st, 2020, 10:26 am

Sept 8 allocations opening.
@13x N1ch•!z

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Re: Ultramarine Email

#42 Post by KyleC » September 1st, 2020, 10:27 am

If anyone doesn't want their full allocation, please PM me...

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Re: Ultramarine Email

#43 Post by cjsavino » September 1st, 2020, 10:40 am

Our 7th release of Ultramarine is coming soon and because of your continued support we are offering a guaranteed allocation on September 8th and 9th two days before the main release. We hope it can offer a respite, however small, in these stressful times.

The 2016 vintage reminds me quite a bit of 2012 but with a bit more polish. These are focused, serious wines which will benefit from some aging — try the blanc de noirs first if you can’t wait, or revisit the 2013s which are drinking superbly now. We have a bit more wine this vintage than in previous years so your allocation is a tiny bit larger.

In addition, we have a small number of 2012 blanc de blanc and blanc de noirs bottles to share. They are limited to one per customer and are not guaranteed. They are sold one a first come, first served basis.

We'll have full notes and pricing in the release letter. Wishing you the best of health.
Chris
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Re: Ultramarine Email

#44 Post by Alex Valdes » September 1st, 2020, 10:48 am

KyleC wrote:
September 1st, 2020, 10:27 am
If anyone doesn't want their full allocation, please PM me...
Me 2

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Re: Ultramarine Email

#45 Post by Shay_A » September 1st, 2020, 12:27 pm

cjsavino wrote:
September 1st, 2020, 10:40 am
Our 7th release of Ultramarine is coming soon and because of your continued support we are offering a guaranteed allocation on September 8th and 9th two days before the main release. We hope it can offer a respite, however small, in these stressful times.

The 2016 vintage reminds me quite a bit of 2012 but with a bit more polish. These are focused, serious wines which will benefit from some aging — try the blanc de noirs first if you can’t wait, or revisit the 2013s which are drinking superbly now. We have a bit more wine this vintage than in previous years so your allocation is a tiny bit larger.

In addition, we have a small number of 2012 blanc de blanc and blanc de noirs bottles to share. They are limited to one per customer and are not guaranteed. They are sold one a first come, first served basis.

We'll have full notes and pricing in the release letter. Wishing you the best of health.
Did this go out today? I haven’t received anything. I’ve been a buyer for the last 3-4 years, but maybe it’s only to a certain group with an even longer history?
Shay Aldriedge

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Re: Ultramarine Email

#46 Post by Mich@el Ch@ng » September 1st, 2020, 12:27 pm

Yes

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Re: Ultramarine Email

#47 Post by Rich Brown » September 1st, 2020, 3:19 pm

Pumped as always for the release! Its nice that the allocation is guaranteed for 2 days.....but I won't need more than 30 seconds ;)

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Re: Ultramarine Email

#48 Post by Demian Saenz » September 1st, 2020, 3:55 pm

Alex Valdes wrote:
September 1st, 2020, 10:48 am
KyleC wrote:
September 1st, 2020, 10:27 am
If anyone doesn't want their full allocation, please PM me...
Me 2
Me 3

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Re: Ultramarine Email

#49 Post by PeterD » September 1st, 2020, 6:25 pm

Yes, please let me know if anyone is kind enough to share their allocation! I’d love to try a bottle!
Peter Do champagne.gif

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Re: Ultramarine Email

#50 Post by Mich@el Ch@ng » September 1st, 2020, 6:28 pm

Excited that allocations may be a little bigger this year.

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