I tend to agree with Mike R. that it’s time to move on from this subject. However, as a new contributor this forum, and a relative novice at buying wine on wine.com, I thought it might be worthwhile to provide a brief account of my experience.
I maintain a fairly large cellar and buy a lot of wine online but had mostly avoided wine.com because, despite their huge selection (12,811 different wines in stock right now; 393,369 if you include out of stock!), their prices seemed exorbitant compared to their online competitors. Their odd business model seems to involve showering the world, by mail and email, with a veritable blizzard of discount codes of every amount and every minimum purchase requirement, in the hopes of enticing wine lovers into the game of finding just the right code to bring their crazy prices down to something reasonable. Then my wife—who has never in her life bought wine online—suddenly received a $100 off $300 code in the mail, passed it to me, and I was off on my own little wine.com odyssey. Suffice it to say that, to become a regular wine.com customer, you have to spend a lot of time searching the web and haunting places like wine berserkers forums, in a desperate search for some new code that will bring a few of those 12,811 overpriced wines within reach. When you find a code that works, it’s often unclear whom it was meant for, and what restrictions if any were supposed to govern its use.
My point is that this is a bizarre business model, one that basically forces their customer base to become feverish discount code addicts. So, if a software glitch occasionally causes very favorable codes to become widely available, and they get used by customers they were not intended for, I for one hold wine.com partly responsible, and I am inclined to look on the users of those codes with some indulgence.
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