After stating I’m done quoting articles, I’m back within 24 hours…sheesh.
Data quoted in this article could be dubious, but I found this interesting…
At the end of May 2014, the global average price for a bottle of wine was $35.50; this would rise to $36.80 by 2015 and $39 by the following year. 2017 saw a sharp rise, to $44.50, and that had risen to $48.50 by last May. It currently stands at $59.30, an increase of 60 percent.
60% across the board increase over 5 years…can that be right?
I don’t know the “global average price for a bottle of wine”, but I guarantee you that it is under five bucks (I’m talking about single bottles of 750ml). I don’t believe anybody is calculating this, but my guess would be ~$2 - 3. Wine-Searcher doesn’t list a single retailer in Wenzhou.
Basically averaging bottle prices and ignoring consumption. A bottle of Romanee Conti has huge impact on pricing, while a high consumption wine like Yellowtail has mathematically very little.
So, it appears they’re only looking at prices of wines listed on their site, as well as not factoring production volume. Then, is it even the lowest price listed or some average that includes the high-ball listings? I agree with Dan, the real average is probably in the $2-3 range.
So, if someone looks at a bottle of Romanee Conti (let us say at 1000 bottles sold in the US) at $20,000 a bottle and another mass produced wine (say selling two million bottles in the US) at say $3 a bottle, the average price of wine is $10,000 a bottle? Wow!!!