JL Chave question

I saw on the shelf today a bottling that had L’Hermitage on it as opposed to Hermitage. Is there a difference at all or is this Euro labels vs US label thing? I never looked at the back label. TIA

Looks like it changed in 2009, judging from CT photos.

The label simply changed - and between 2008 and 2009 might be the right date (I´m too lazy to go downstairs and unpack my cases …)

yup, here is the evidence!
chave.jpg