Direct to consumer winery . . . aren’t there many wineries in CA (Napa, Paso, Temecula) that operate under that model? That isn’t something new . . . unless I’m missing something.
He has MILLIONS of followers on various social media - that’s a massive market he can easily tap into. He pimps his own K-Swiss shoes and probably sells the bejezus out of those. Wine should be easy for him, obviously.
Well don’t forget that Equine Urine has a large amount of readily absorbable nitrogen as unbonded urea, and a few spritzes into the soil each time you water your houseplants can nearly double their vigor and growth.
There you go, a ready made marketing campaign. One could then work on the “whole cluster” aspect right there. Parker and his “leathery” preference, in a stable, controlled environment.
This. It is logical play by Social Media influencers. Nothing new from a wine perspective, it is modern branding and the play on it. From The Rock launching sports gear with Under Armor to Kylie becoming America’s youngest self made billionaire selling cosmetics, it is not so much the product but this method. It seems the Rock is going to launch a tequila soon and some guy named Ray attempting it with bourbon. It somewhat endorses a persons true ‘reach’ so it can cut both ways on the influencer’s ego.