Alan Eden wrote: ↑
March 6th, 2019, 8:38 am
This blackmail tactic by Ridge is not good, wineries that tie lower level wines to get the allocated ones should be dropped. If enough people drop them then they will lose the arrogance, their are to many nice people to buy wine off in California to be putting up with this bullshit. It only seems to have occurred since Paul Draper has stepped back and probably some MBA idiot is making this decision to blackmail customers.
Vote with your business and drop these guys
Could not disagree more, but to each their own.
True, I am "forced" to buy wine I might not otherwise buy, but it is still very good wine, at a very fair price. In exchange, I get MB futures at a 40% discount off their release price. And, I get 15% off other Ridge purchases I make throughout the year, and they frequently have free-shipping offers. The free shipping alone nearly covers the "forced" purchases for me.
Other lists I am on, I find I am "forced" to buy wine as well. They have a minimum order of 6 (or 12) bottles, and I only want 3 (or 6). And, if I don't want to buy in a particular year, I am "forced" to buy or I am dropped from the list. Then, they charge an arm-and-a-leg for shipping.
Bottom line: I am not forced to buy any wine at all! I stay on the lists because I see some value from them, for some reason. For me personally, if I were to drop all of my lists but one, the one I would keep would be Ridge. I understand you feel differently, but wanted to point out that some of us see real value there.