Are these the top "wine influencers"?

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John Morris
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Are these the top "wine influencers"?

#1 Post by John Morris » January 8th, 2019, 1:41 pm

Apart from Jamie Goode, I've never heard of any of these folks declared to be top "influencers" in this Drinks Insights list published today. It's "based on their performance and engagement online."

1. Ken Alawine
2. Peter Dickens
3. Frankie Cook
4. Robert Joseph
5. Julien Miguel
6. Amy Lieberfarb
7. Fiona Beckett
8. Jon Thorsen
9. Jamie Goode
10. Fabien Laine

Dickens, Joseph and Beckett are British, like Goode, which might explain why they are unfamiliar to me.

Anyone else heard of any of these people?
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Re: Are these the top "wine influencers"?

#2 Post by Michael Martin » January 8th, 2019, 1:47 pm

I think this board is the top influencer.

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Re: Are these the top "wine influencers"?

#3 Post by etomasi » January 8th, 2019, 2:03 pm

not on the 'gram, so I can't help. But influencers are an amusing concept in general. I've run into them at restaurants, clubs and bars. Always douchey.
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Re: Are these the top "wine influencers"?

#4 Post by Marcus Dean » January 8th, 2019, 2:19 pm

Never heard of any of those people

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Re: Are these the top "wine influencers"?

#5 Post by D@vid Bu3ker » January 8th, 2019, 2:27 pm

Other than Jamie, I know Fiona Beckett.

That being said, the “influencers” thing is one of the silliest of the internet age.
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Re: Are these the top "wine influencers"?

#6 Post by Richard Albert » January 8th, 2019, 2:35 pm

I think they may be influencing groups such as Serpa's, the Sentinelese and the Aghori(trying to get these to improve beverage pairing with their fav can be the ultimate challenge).
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Re: Are these the top "wine influencers"?

#7 Post by lleichtman » January 8th, 2019, 2:38 pm

Unless they have Youtube presence, they aren't influencers.
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Re: Are these the top "wine influencers"?

#8 Post by John Morris » January 8th, 2019, 2:44 pm

lleichtman wrote:
January 8th, 2019, 2:38 pm
Unless they have Youtube presence, they aren't influencers.
Because there's nothing more scintillating that watching people taste and discuss wine on video. [snort.gif]
“The writing of legislation is perhaps the highest art form the United States has yet achieved, even more original and compelling than the television commercial.” – Gore Vidal, 1974

It's hard for a $35 zin to compete with a $100 cabernet that tastes the same. – me, 2018

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Re: Are these the top "wine influencers"?

#9 Post by lleichtman » January 8th, 2019, 2:49 pm

John Morris wrote:
January 8th, 2019, 2:44 pm
lleichtman wrote:
January 8th, 2019, 2:38 pm
Unless they have Youtube presence, they aren't influencers.
Because there's nothing more scintillating that watching people taste and discuss wine on video. [snort.gif]
More just making the joke on "influencers" than wanting to watch Youtube videos of people tasting wine.
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Re: Are these the top "wine influencers"?

#10 Post by alan weinberg » January 8th, 2019, 3:07 pm

for me it’s Jerry, Jeremy, Fred, and Charlie.

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Re: Are these the top "wine influencers"?

#11 Post by Anton D » January 8th, 2019, 3:11 pm

Michael Martin wrote:
January 8th, 2019, 1:47 pm
I think this board is the top influencer.
champagne.gif

Agreed!

Sadly, I think the top wine influencers are the shelf space marketers who build walls made of Apothic red and such.

So, my top wine influencer is whoever is running Gallo's program.
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Re: Are these the top "wine influencers"?

#12 Post by Dan Kravitz » January 8th, 2019, 5:18 pm

Vaguely heard of Robert Joseph, definitely heard (and approve) of Jamie Goode.

We should be OK here as long as board members are not under the influence.

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Re: Are these the top "wine influencers"?

#13 Post by Markus S » January 8th, 2019, 5:28 pm

alan weinberg wrote:
January 8th, 2019, 3:07 pm
for me it’s Jerry, Jeremy, Fred, and Charlie.
Those aren't influencers, they're BALLERS!
$ _ € ® e . k @

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Re: Are these the top "wine influencers"?

#14 Post by larry schaffer » January 8th, 2019, 5:33 pm

This is a list compiled based on Twitter followers, Facebook followers, and probably other 'metrics' that define 'influence' . . .

That said, as others have said, these are not 'influencers' most have heard of or probably ever will.

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Re: Are these the top "wine influencers"?

#15 Post by tcavallo » January 8th, 2019, 5:53 pm

*placeholder post for when an influencer sells their beverage brand for 9 figures*
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Re: Are these the top "wine influencers"?

#16 Post by Kirk.Grant » January 8th, 2019, 6:03 pm

This forum (and a handful of folks here) influence me more than anyone on instagram.
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Re: Are these the top "wine influencers"?

#17 Post by Ian Dorin » January 8th, 2019, 6:07 pm

Wait, is this based on TWITTER? Is this for real?

Where is Parker? Jon Bonne? Galloni? Suckling?

I mean, when do people use notes from ANY of the people to hock wine at retail?
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Re: Are these the top "wine influencers"?

#18 Post by John Morris » January 8th, 2019, 6:34 pm

Ian Dorin wrote:
January 8th, 2019, 6:07 pm
Where is Parker? Jon Bonne? Galloni? Suckling?
I was going to say....
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It's hard for a $35 zin to compete with a $100 cabernet that tastes the same. – me, 2018

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Re: Are these the top "wine influencers"?

#19 Post by Robert.A.Jr. » January 8th, 2019, 6:52 pm

John Morris wrote:
January 8th, 2019, 2:44 pm
lleichtman wrote:
January 8th, 2019, 2:38 pm
Unless they have Youtube presence, they aren't influencers.
Because there's nothing more scintillating that watching people taste and discuss wine on video. [snort.gif]
MarcF has a video of me, at the end of a 14+ bottle night for 6 people, waxing philosophically about the glory of vintage Colares and its old vine, Franc de Pied qualities. It's pure gold.

Otherwise, I've only heard of Jamie Goode, and simply cannot recall what, if anything, I have read that he or she has authorized. Assuming he or she is even an author.

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Re: Are these the top "wine influencers"?

#20 Post by Dennis Borczon » January 8th, 2019, 7:39 pm


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Re: Are these the top "wine influencers"?

#21 Post by John Glas » January 8th, 2019, 7:48 pm

Click on the original posts link and just looking at the wine glass pictured let's you know who they are influencing. Jon Thorson is actually from MN and does wines under $20 Reverse Wine Snob. He promotes a lot of Costco and Trader Joe wines.

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Re: Are these the top "wine influencers"?

#22 Post by Al Osterheld » January 8th, 2019, 9:17 pm

From a quick search, the people on that list seem to fall in may different categories from serious wine writer, wine blogger for the serious wine crowd, more classic millennial social media influencer, and marketing consulting to wineries hoping to use social media to reach certain (mainly younger, I think) demographics.

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Re: Are these the top "wine influencers"?

#23 Post by John Morris » January 8th, 2019, 9:52 pm

Robert.A.Jr. wrote:
January 8th, 2019, 6:52 pm
Otherwise, I've only heard of Jamie Goode, and simply cannot recall what, if anything, I have read that he or she has authorized. Assuming he or she is even an author.
He's the author of The Science of Wine and I Taste Red -- aka the Wine Anorak ("anorak" being English slang for a geek).He used to post here (or was it on the Parker board?) occasionally. The best explainer around of the science aspects of wine.
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It's hard for a $35 zin to compete with a $100 cabernet that tastes the same. – me, 2018

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Re: Are these the top "wine influencers"?

#24 Post by c fu » January 8th, 2019, 11:52 pm

Failed - using twitter as an "influencer" barometer over instagram.
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Re: Are these the top "wine influencers"?

#25 Post by Otto Forsberg » January 9th, 2019, 12:09 am

John Morris wrote:
January 8th, 2019, 9:52 pm
Robert.A.Jr. wrote:
January 8th, 2019, 6:52 pm
Otherwise, I've only heard of Jamie Goode, and simply cannot recall what, if anything, I have read that he or she has authorized. Assuming he or she is even an author.
He's the author of The Science of Wine and I Taste Red -- aka the Wine Anorak ("anorak" being English slang for a geek).He used to post here (or was it on the Parker board?) occasionally. The best explainer around of the science aspects of wine.
+1

Goode's Authentic Wine is one of the best generalist wine books around for both wine geeks and non-geeks alike. Goes technical enough to keep it informative and thorough, but readable enough not to make the book too dry and dull.

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Re: Are these the top "wine influencers"?

#26 Post by PCLIN » January 9th, 2019, 12:32 am

Who?

My influencers are on CT.

Jamie Goode website is quite useful though, I cross-checked some of my Japan winery visits with that website. Will look for it again when I head to Tasmania this year assuming he covers that area.
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Re: Are these the top "wine influencers"?

#27 Post by G. Shields » January 9th, 2019, 12:54 am

Fiona Beckett is I think more of your classic journalist: she has/has had a column in the Guardian, style of recommending 3-5 wines a week at different price points depending on the season etc... I vaguely recall maybe she’s been on the TV on Saturday morning shows, sort of the Tim Atkin, Oz Clarke et al crowd...
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Re: Are these the top "wine influencers"?

#28 Post by Ian Dorin » January 9th, 2019, 4:46 am

John Morris wrote:
January 8th, 2019, 6:34 pm
Ian Dorin wrote:
January 8th, 2019, 6:07 pm
Where is Parker? Jon Bonne? Galloni? Suckling?
I was going to say....
When he gives out 100 points.
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Re: Are these the top "wine influencers"?

#29 Post by Mike Evans » January 9th, 2019, 5:32 am

John Morris wrote:
January 8th, 2019, 9:52 pm
Robert.A.Jr. wrote:
January 8th, 2019, 6:52 pm
Otherwise, I've only heard of Jamie Goode, and simply cannot recall what, if anything, I have read that he or she has authorized. Assuming he or she is even an author.
He's the author of The Science of Wine and I Taste Red -- aka the Wine Anorak ("anorak" being English slang for a geek).He used to post here (or was it on the Parker board?) occasionally. The best explainer around of the science aspects of wine.
Jamie used to be a regular participant on Robin Garr’s WLDG.

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Re: Are these the top "wine influencers"?

#30 Post by Richard T r i m p i » January 9th, 2019, 5:57 am

John Morris wrote:
January 8th, 2019, 2:44 pm
Because there's nothing more scintillating that watching people taste and discuss wine on video. [snort.gif]
Actually....Gary V of Wine Library set the bar higher than most. Not "scintillating", but quite often entertaining. It did start to get old after 15 - 20 episodes IMHO.

Also, Mike Colameco (Mike Colameco's Real Food - TV show) often throws in a brief wine tasting or bar/drink segment when reviewing a restaurant. His angle is more about the uniqueness and attributes of the wine program or bar offerings than focusing on the beverages. Again, not "scintiallating" but entertaining and informative.

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Re: Are these the top "wine influencers"?

#31 Post by Jay Miller » January 9th, 2019, 6:31 am

I hate to say it but my understanding people with large instagram/twitter followings can move product.

I don't know why, but it seems to be a real thing. Maybe I shouldn't have told those apps to get off my lawn.
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Re: Are these the top "wine influencers"?

#32 Post by Josh Grossman » January 9th, 2019, 7:08 am

Michael Martin wrote:
January 8th, 2019, 1:47 pm
I think this board is the top influencer.
Seriously, I didn't see Fu on the list?

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Re: Are these the top "wine influencers"?

#33 Post by John Morris » January 9th, 2019, 7:13 am

Richard T r i m p i wrote:
January 9th, 2019, 5:57 am
John Morris wrote:
January 8th, 2019, 2:44 pm
Because there's nothing more scintillating that watching people taste and discuss wine on video. [snort.gif]
Actually....Gary V of Wine Library set the bar higher than most. Not "scintillating", but quite often entertaining. It did start to get old after 15 - 20 episodes IMHO.

Also, Mike Colameco (Mike Colameco's Real Food - TV show) often throws in a brief wine tasting or bar/drink segment when reviewing a restaurant. His angle is more about the uniqueness and attributes of the wine program or bar offerings than focusing on the beverages. Again, not "scintiallating" but entertaining and informative.

RT
I was thinking of a TV show I saw years ago (probably on PBS) with Jancis Robinson swirling and chatting with someone. It was hilariously bad.
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Re: Are these the top "wine influencers"?

#34 Post by Michael Martin » January 9th, 2019, 8:18 am

Josh Grossman wrote:
January 9th, 2019, 7:08 am
Michael Martin wrote:
January 8th, 2019, 1:47 pm
I think this board is the top influencer.
Seriously, I didn't see Fu on the list?
I was thinking more Tom Hill cuz he's followed every winery from the start.

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Re: Are these the top "wine influencers"?

#35 Post by Keith A k e r s » January 9th, 2019, 8:25 am

c fu wrote:
January 8th, 2019, 11:52 pm
Failed - using twitter as an "influencer" barometer over instagram.
^this. IG does influence wine buying, but it doesn’t necessarily influence the wine buying of those that read and post on this forum. This forum skews older and towards more of a collector/deep enthusiast. I think this gets lost too often when threads like this appear.

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Re: Are these the top "wine influencers"?

#36 Post by Todd F r e n c h » January 9th, 2019, 8:40 am

Keith A k e r s wrote:
January 9th, 2019, 8:25 am
c fu wrote:
January 8th, 2019, 11:52 pm
Failed - using twitter as an "influencer" barometer over instagram.
^this. IG does influence wine buying, but it doesn’t necessarily influence the wine buying of those that read and post on this forum. This forum skews older and towards more of a collector/deep enthusiast. I think this gets lost too often when threads like this appear.
No doubt Instagram 'influencers' affect buying, but the term 'influencer' to me means something more significant, more long term. To convince hipsters to buy a $19 bottle of wine is not influencing much other than selling that one bottle of wine. To influence the wine market in a significant, meaningful way, you need to influence the buyers to purchase, educate them, get them into the geek squad like us - lifetime customers of wine (who typically buy more wine each year, and move upscale in pricepoint). That is far more valuable to the general wine market.
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Re: Are these the top "wine influencers"?

#37 Post by larry schaffer » January 9th, 2019, 8:55 am

Interesting debate here . . .

One thing to remember about 'influencer' and 'wine' - one of the biggest challenges in the wine biz is to become and then remain 'relevant' - and social media certainly stands a chance of affecting that.

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Re: Are these the top "wine influencers"?

#38 Post by John Morris » January 9th, 2019, 9:20 am

Todd F r e n c h wrote:
January 9th, 2019, 8:40 am
No doubt Instagram 'influencers' affect buying, but the term 'influencer' to me means something more significant, more long term. To convince hipsters to buy a $19 bottle of wine is not influencing much other than selling that one bottle of wine. To influence the wine market in a significant, meaningful way, you need to influence the buyers to purchase, educate them, get them into the geek squad like us - lifetime customers of wine (who typically buy more wine each year, and move upscale in pricepoint). That is far more valuable to the general wine market.
That's because you're not in the business of selling $19 bottles to hipsters. [snort.gif]
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Re: Are these the top "wine influencers"?

#39 Post by Anton D » January 9th, 2019, 9:24 am

Think of what Jay Z did for the price of Cattier champagne.
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Re: Are these the top "wine influencers"?

#40 Post by c fu » January 9th, 2019, 9:33 am

Todd F r e n c h wrote:
January 9th, 2019, 8:40 am
Keith A k e r s wrote:
January 9th, 2019, 8:25 am
c fu wrote:
January 8th, 2019, 11:52 pm
Failed - using twitter as an "influencer" barometer over instagram.
^this. IG does influence wine buying, but it doesn’t necessarily influence the wine buying of those that read and post on this forum. This forum skews older and towards more of a collector/deep enthusiast. I think this gets lost too often when threads like this appear.
No doubt Instagram 'influencers' affect buying, but the term 'influencer' to me means something more significant, more long term. To convince hipsters to buy a $19 bottle of wine is not influencing much other than selling that one bottle of wine. To influence the wine market in a significant, meaningful way, you need to influence the buyers to purchase, educate them, get them into the geek squad like us - lifetime customers of wine (who typically buy more wine each year, and move upscale in pricepoint). That is far more valuable to the general wine market.
I think you’d be surprised by Instagram. It’s not really about long term lifetime customers. Just like celebrities peddling wares. The merchant would like immediate sales as well hoping for longer relationships. Influencer is just another word for spokesperson

I know a few guys in LA who get loads of free wine to promote (almost all napa cab) on Instagram cause based on their engagement numbers they are deemed influencers.
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Re: Are these the top "wine influencers"?

#41 Post by A Rubin Stein » January 9th, 2019, 9:45 am

Well, one of the NYC wine guys told me that he no longer posts tasting notes on Rioja because he is a "market mover", so I suppose anything is possible.
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Re: Are these the top "wine influencers"?

#42 Post by paul hanna » January 11th, 2019, 3:46 am

No Jay-Z/DJ Khaled = fail...

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