I just got my first email from First Bottle Wine today. I wasn’t paying very close attention and thought it was a redesigned Last Bottle email.
They carry “in stock “ wines rather then “available until sold out” model of the Last Bottle parent.
Seems like they have a pretty broad selection but the prices are just so-so. What’s your take?
So actually First Bottle Wines is is reorganization of BPW wines.
The latest email from BPW wines states
“Yep, it’s true – the BPWine you know (and hopefully love) is now First Bottle. It’s going to be EPIC, too. Read on for the details. The only thing that is REALLY changing is MORE WINE, FREE SHIPPING, and an easier, cleaner, faster website. Did we mention free shipping!?”