Super cool and great job Morgan!! Sounds like a trip to Sonoma is in order next year to check out the new digs. I do hope visits to Bedrock Vineyard and opening bottles under the tent will still be on the agenda.
We visited the vineyard once and it was memorable. Felt bad though, that several bottles were opened just for little ol’ us. Looking forward to visiting the tasting room.
I swear I saw Joel wearing one in a Twitter picture with Morgan. It just had the Bedrock tree on the front and it was awesome. I’d absolutely be a buyer
I think most major winemaking and wine tourism areas see a healthy amount of push-back from locals who want to slow or completely stop growth of wineries and tasting rooms.
Sonoma Square is particularly interesting right now because the area is going through a phase of gentrification, with property owners pushing storefront rents though the roof. Locals want a balance of retail, services and tasting rooms – however rents are to the point now that only high-margin businesses can make it. My wife manages a furniture store that was on the Square 15+ years, but recently moved because of increasing rent. It should be very interesting to see what happens when (if) the new high-end hotel (with high-end restaurant) opens.
The naysayers seem to have zero issue the ever-increasing property values in the area, but people need to be realistic about what types of businesses can make it in desirable and expensive retail space.