Wine Industry’s Two Leading Trade Publications Merge

| July 30, 2018 | 0 Comments
Wine Industry’s Two Leading Trade Publications Merge
Wine Business Monthly and Wines & Vines, both owned by the
Wine Communications Group, will merge under the Wine Business Monthly brand, debuting in January 2019.
(Press Release: July 30, 2018, SONOMA, CA)- Wine Communications Group, owner of both Wine Business Monthly magazine and Wines & Vines magazine, announced that the two leading business-to-business wine publications will merge under the Wine Business Monthly brand, effective with the January 2019 issue. Wine Communications Group purchased Wines & Vines in 2004.
The combined operations will bring the two editorial resources together at Wine Business Monthly, which will continue to operate under the guidance of editor Cyril Penn. This offers the publication an unparalleled opportunity to expand its coverage of the most timely and relevant winemaking, viticulture, sales and marketing, business and technology topics.
Eric Jorgensen, who has been with the company for more than 15 years, will continue his role as president and publisher of WBM, winejobs.com and the company’s eight tradeshows and conferences: Innovation + Quality, WiVi Central Coast, the Wine Industry Financial Symposium, the Wine Industry Technology Symposium, winejobs.com SUMMIT, Vineyard Economics Symposium, Central Coast Insights and the Lodi Vineyard & Wines Economic Symposium.
At the same time, Wine Communications Group announces the launch of the Wine Analytics Report, which will be spearheaded by current Wines & Vines publisher Chet Klingensmith and editor Andrew Adams. Launching in January 2019, the Wines Analytics Report will include in-depth data and pricing reports by Gomberg, Fredrikson & Associates, regular metrics by Wines Vines Analytics, news, executive profiles and expert commentary. The Wines & Vines Directory/Buyer’s Guide will continue to be published in their current print and online formats.
At WBM, Associate Publisher Tamara Leon at Wine Comunications Group (WBM) will continue to oversee the advertising team for Wine Business Monthly magazine, winebusiness.com & the newly acquired W&V advertising team in her new role, as well as the sponsorships for the company’s eight tradeshows and conferences. Under her guidance, Wine Business Monthly has had its highest advertising growth for 4 of the last 5 years, with 2017 and 2018 seeing the highest sales in company history.
“We are excited to be able to create synergies for our loyal advertisers in order to increase brand awareness and broaden their exposure across our integrated platforms. Our circulation and reach has now jumped by more than 50 percent among wineries and growers. As a result, our advertisers’ ad campaigns will have greater influence in a competitive market,” Leon said.
By combining the operations of these two marquee brands, Wine Business Monthly is expected to see a more than 60 percent increase in winery circulation and an impressive 55 percent increase in paid subscribers. As a result of this merge, Wine Business Monthly now has the highest paid subscriber base of any single wine industry trade publication serving wineries and growers today.
For more information contact Tamara Leon at tleon@winebusiness.com

Category: Featured, Wine Articles, Wine Industry New

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