Twitter 10....Veuve Clicquot 0

WINE TALK
1

Use social media to market industrial crap (and change the rules when the outcome is not to your liking) at your own peril. This story has everything: fat girls, Jancis Robinson, angry NZ nerds and puking Agent Orange. Friggin HILARIOUS!!!

http://excellentproj.com/2010/08/26/revenge-of-the-nerds-nz-bloggers-go-righteously-apeshit/" onclick="window.open(this.href);return false;


Almost every comment here links to a blog raining shit on VC for nefarious behavior, MAJOR marketing fail:

http://www.facebook.com/pages/We-drink-anything-but-Veuve-Clicquot/108875562503401#!/pages/We-drink-anything-but-Veuve-Clicquot/108875562503401" onclick="window.open(this.href);return false;

2

Funny story but don’t see it impacting their bottom line all that much. Players still gotta take photos with yellow labels at the club yo

3

Rather amusing nonetheless.

4

Brands need to understand the required quid pro quo of working in the social space. Hind sight is 20/20, but offering old school promotions akin to this one is like swimming with piranhas. The social space requires active participation from both parties. VC should have, at worst, asked for entries and then decided themselves who the winner was, setting up the criteria up front and transparently. Better would have been to allow voting to be a part and only a part of the judging criteria, again explaining how it worked clearly.

Here as example of how that works:

http://panelpicker.sxsw.com/" onclick="window.open(this.href);return false;

Better still would have been something to engage true brand advocates. If what Charlie says is true, then submitting a pic showing how “nothing says celebration” like VC - the promo should have asked for pictures showing how a bottle of VC was an integral part of an important celebration (which if the insight is correct should resonate with advocates) - and post and use selected pictures as Ads on lifestyle appropriate print and web platforms.

Anyway…that’s how we would have done it. In fact - if you want to see one we really did do in NZ, check out this one:

http://www.advertolog.com/coruba-rum/print-outdoor/get-sponsored-by-coruba-7338655/" onclick="window.open(this.href);return false;

Fwiw.

5

I lol’d.

6

Classic.