Wine Tasting - A Tupperware party with PRP Wine International

[Mike_Grammer]

agreed, together with your response, Alan. Smile for the day. Yes, sorry to have missed this on its original turn----so many lost threads!

[brigcampbell]

Welcome James.

Resurrected a classic! LOL

[larry_schaffer]

@jamesrose

I was particularly struck by the sales pitch on the Chevalier, because invariably, the sales rep will suggest that we just call it “Chevy” so we don’t have to deal with the pronunciation. I’ve heard it a few times, and it’s usually been kinda condescending. Setting aside the notion that equating the wine to a pickup truck doesn’t really get me there, it highlights that they are targeting new wine drinkers because the word “Chevalier” isn’t a huge reach for most people that drink a lot of wine and are at least familiar with French wine names.

The bottom line - so many folks are relatively ‘newbies’ when it comes to wine. Look at all of the ‘clean wine’ pitches. I honestly have no problem with ‘simplifying’ something that may be challenging to say or intimidating. For instance, Ken Volk used to call Mourvedre ‘move over dear’ . . . loved it.

And in all honesty, there are a lot of wines poured in tasting rooms that, to me, taste like ‘$10 wines’ rather than whatever they are charging for them - but folks love the ambience, sales pitch, etc . . .

Cheers!