First of all, there is no question that WB is very useful/effective for getting word out about wines. It’s one of the places I learn about wines, too! Whether a new wine, an update on an existing label, or details about offers and shipments, we winemakers are wine lovers and collectors, too!
WB folks are well-represented in my customer base. But certainly not my entire customer base. I opened my business in 2003, and my first customers were folks who attended the first private tasting my wine found its way into. I had a short mailing list of 8 people or so waiting for the wine before I received my alcohol license!
I joined eBob in 2005. I was really just discovering wine in a big way, because I was in a relationship with someone who had a lot of wine knowledge and a fabulous cellar. I got into posting on Groth 1984 and 1985, 1985 BR Cohn, old Johnson-Turnbulls, and the like. I made friends through those notes and shared interests, and many of those people then became EMH customers.
In the early days, I did retail here in CA, and also poured at California Cabernet Society and Family Winemakers. People who bought at retail or tasted at a tasting sought me out and became customers. Some asked me to do dinners and brought their friends, who then became customers. They poured the wine for their neighbors, then they became customers. I had my wine in Boulevard and some other restaurants in SF - anything to get money in to support my new and growing business. It’s all fingers reaching out to the wine community. Other winemakers suggest my wine to their customers. I meet people on airplanes and hotels when I travel. Some of those have become customers. Many of these people do not even know that wine chat boards exist!
BerserkerDay is an awesome day of fun and business. And of course driven by WB.
I grow and produce a wine that pleases me. Fortunately, it pleases some others. I aim for consistency from vintage to vintage, and I try to keep the price attractive. I make a healthy profit, as I do much of the work myself!
I try to avoid super-contentious threads. In general, I avoid contentious people and relationships that do not bring me pleasure.