More breaking news from Piemonte...

[M_Meer]

George, I wanna know what you drank

[Ian_Sutton]

Interesting. I wonder how far the deal actually got.

[Brad_England]

@John Morris

It’s still hard to see how you get to 100 million euros. In a routine business, to have a valuation like that, you’d need cash flow on the order of 10 million euros or so (i.e., a 10x Ebitda multiple). I’d be surprised if the cash flow is anything like that.

As my son told me just last week, 12x is the new 8x.

[John_Morris]

@Brad England

@John Morris

It’s still hard to see how you get to 100 million euros. In a routine business, to have a valuation like that, you’d need cash flow on the order of 10 million euros or so (i.e., a 10x Ebitda multiple). I’d be surprised if the cash flow is anything like that.

As my son told me just last week, 12x is the new 8x.

It’s 2007 all over again!

[Ken_V]

A clear denial in La Stampa from Bruno and Bruna:

“La nostra cantina senza prezzo, non è in vendita”

[Ian_Sutton]

So they say it’s a completely bogus story. I wonder if Mr Krause will say anything?

[John_Morris]

And where did George go?

[George_Tita]

I’m still here. Only reporting what I was told. And to what I was drinking, finished a day of tasting w Selosse Initial, which was so deliscious.

[Sanjay_Nandurkar]

@Ken V

A clear denial in La Stampa from Bruno and Bruna:

“La nostra cantina senza prezzo, non è in vendita” - La Stampa

Do you think they wanted more ?

[Andrew_Hamilton]

@George Tita

I’m still here. Only reporting what I was told. And to what I was drinking, finished a day of tasting w Selosse Initial, which was so deliscious.

Apparently this rumored sale had been making the rounds in Piemonte for weeks before you started this thread George.