This. Also- who does anyone know that is serious about beer that drinks Shock Top or Blue Moon? I’d honestly rather drink Coors light or whatever compared to those .
What percentage of the overall America WINE market do you think the sort of stuff we talk about here is?
1%?
2.5%?
Gallo, Yellow Tail and Constellation rule the market.
I would say that 7.8% of the beer market being craft beers is a major victory.