Urethane Flooring in Wineries - Any Experience?

I’m beginning the process of looking to resurface my winery floors with something more decorative, germ resistant, & indestructible…

I get these ads for “FlowCrete” and several others, does anyone have any experience with this sort of thing, including price per sq foot?

http://www.flowcreteamericas.com/our-news/latest-news/quartz-floor-hits-the-right-notes-at-award-winning-painted-rock-estate-winery-in-okanagan-valley/

I don’t know the brand, but the only winery I’ve worked at with this general sort of floor coating made me skeptical. It was a long way from indestructible. Basically, any sort of direct metal contact (like porta tanks and barrel racks) was apt to gouge the applied surface.

Eric - The majority of floor covering companies show up at the trade show portion of January’s Unified Wine & Grape Symposium in Sacramento . Some actual installers are there and openly discuss the tricks in applying these surfaces.