It actually is a West Coast - East Coast thing Bob. IPA’s are a British creation dating back to the 19th century, when they found that the beer that they were shipping to their troops in the Middle East was going bad in barrel before it would reach the troops. Hence the extra hopping.
So most British breweries offered a Pale Ale and an Indian Pale Ale. Now the Brits rarely hopped their beers much over 35-40 IBUs, so they were still balanced with a more pronounced malt presence.
Of course the West Coast took this style as their own and started produced super charged, hopped up IPAs like no one had ever seen before. As the Craft Beer explosion hit in the early 90s, American breweries on the West Coast (drifting inland as the movement progressed) made this style their own, and most new start up Breweries followed the lead.
On the East Coast, the craft breweries that came out in the 80s,90s were still heavily influenced by the British and German styles of beer, so they produced a much more traditional style of beer. Their Ales were decidedly British in style, as were the Lagers German influenced.
As things progressed, breweries tried to perfect a house style of IPA, and today we find IPAs that are roasty, toasty and full of malt flavors, to the 100+ IBU Hop bombs that rip your tongue right out of your throat. Kind of like California Chardonnay.
If it all sounds confusing, that’s where we are with the US craft beer scene. I was just in Spain and France and saw nothing but new craft breweries emulating the US styles of beer; big IPAs, big Imperial Stouts etc.
I’m consulting for a new start up brewery here in the 'Twin Cities, and I have convinced them to release a high hopped IPA styled beer and just label it Pale Ale for their first release.
65-75 IBUs on a Pale Ale is ridiculous, but today’s craft beer scene parallels the American wine scene (the bigger the better) and the bigger the beer, the more popular it becomes. And IPA’s own the market right now. We represent a California brewery that released 12 different IPAs throughout the year, and every single one sells out fast.
Are IPA’s the next Burgundy?