Stupid Retail Displays

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Michael Martin
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Stupid Retail Displays

Post #1  Postby Michael Martin » July 9th 2017, 5:08pm

I was at a large, well known Denver area wine store today that I have not frequented yet. When I walked in I was surprised to see all the wine was displayed in alphabetical order. So you can't go to the Pinot section, you have to walk every aisle and look for Pinots by letter. WTF. Why?

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Randy Bowman
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Stupid Retail Displays

Post #2  Postby Randy Bowman » July 9th 2017, 7:52pm

It's easier for low paid employees to figure things out alphabetically versus learning 38 or so varietals AND stack them in alphabetical order.

I tried to set up my walk-in humidor alphabetically. Had to rearrange things every week. Not any more. Now, you're on your own to find your brand.

Another thing the wife pointed out is that in retail, if people can walk right to where the product they want is, they will never notice or try the other products that may be better and cheaper. This from the woman who won't shop at Walmart because nothing is where it should be.
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PeterJ
 
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Stupid Retail Displays

Post #3  Postby PeterJ » July 9th 2017, 9:33pm

Michael Martin wrote:I was at a large, well known Denver area wine store today that I have not frequented yet. When I walked in I was surprised to see all the wine was displayed in alphabetical order. So you can't go to the Pinot section, you have to walk every aisle and look for Pinots by letter. WTF. Why?


The BevMo chain, in the Western states, divides their domestic wine by variety...... sort of. But they may have 200 Cabs that are totally random within the Cab section. From what I've learned, they put the highest priced wines just above eye level and the majority of their proprietary labels (presumably highest margin) right AT eye level. That pushes their profit and also makes customers peruse everything if they're looking for something specific.
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Bruce Leiser_owitz
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Stupid Retail Displays

Post #4  Postby Bruce Leiser_owitz » July 21st 2017, 4:09am

Perhaps they should have used the Dewey Decimal system instead?

Bruce
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Mel Hill
 
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Stupid Retail Displays

Post #5  Postby Mel Hill » July 21st 2017, 4:27am

I've been to that store and it is very strange way to shelf things. Can't say I've been back...
Brandon R
 
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Stupid Retail Displays

Post #6  Postby Brandon R » August 11th 2017, 8:18am

That's a really stupid way to do it. Most times when I got to a wine shop, I know what type of wine I want to buy, but not necessarily which bottle. I'll walk up to the section with white Rhones, for example, and browse. I wouldn't go to that place, ever.
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Stupid Retail Displays

Post #7  Postby Doug Schulman » August 12th 2017, 9:57am

I constantly get asked if we have a certain brand of wine without any mention of a particular bottling. So many customers assume that if we have one wine from Kendall Jackson, for example, we must have their entire lineup. Usually when I ask "which of their wines are you looking for?", they look at me like I'm stupid and just repeat "Kendall Jackson!". I suppose this setup is designed by people who know very little about wine to cater to that same crowd. If I walked in there looking to browse and saw that, I'd be right out the door.
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