Ironic-- Ruvo controls the alcohol in Las Vegas.
He stole our UCLA Alzheimer expert from us by making him a deal he could not refuse
Oh cool. They used a multi-million dollar machine to demonstrate that the brain creates new networks when it learns 
Kidding, that’s a nice demonstration of the power of fMRI.
Interestingly, olfactory stimulation is one of the most common fMRI protocols in animals, since you can’t do real cognitive process with them.