I’m certainly intrigued by all the new wine apps that come out, as their amazingly-well-funded companies are able to create some truly unique technologies, combining social media with wine label identification, and putting together a ‘group’ that numbers in the hundreds of thousands, seemingly overnight, since downloading an app is the only step in becoming part of the group.
Another new article today about Delectable, which seems to be in the lead over the other highly funded app Vivino:
I’ve used Delectable, and I know some of you have as well, as I get alerts that you have joined or are ‘following’ me. I have used it maybe half a dozen times, and it’s not really my style, but it seems like many professionals are using it constantly - Rajat Parr, for one. It appears that they have some sort of financial/professional tie-in, as some new features tap into the professionals’ recommendations as a sommelier, and I’m guessing they do NOT do that for free.
The value in Delectable and Vivino supposedly is in the data they collect, who is drinking what, and where, that would be sold to various marketing agencies, presumably. The whole high-tech wine world - Vintank, Delectable, Vivino, among the highest profile - seems very vibrant.
What are your thoughts on these apps? I’m guessing particularly the younger generations of wine lovers here - since they use more app-based technologies, smartphones, etc - are the target, and I don’t seem to know anyone who is using them extensively, but then again the app-based technologies (Delectable and Vivino, not Vintank, which is for the wineries, mostly) seem geared more toward the casual wine lover more than the mega wine lover, so I don’t really have any insight, as I’m firmly in the latter category.